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  • Chris Trayhorn's picture
    May 2, 2012
    Founder of Revenue Performance and CEO of mThink.com.

    How massive is mobile? Absolutely huge. More than you even think. A new analyst report reveals that mobile devices have now achieved greater market penetration worldwide than bank accounts, safe drinking water and electricity. That's right. More people can access a cell phone than have electricity.

     

  • Revenue Performance Staff's picture
    April 26, 2012

    2012-Q1:

    Apple's profits $11.6 Billion
    Google's revenues $10.7 Billion

    And if the iPhone was a business on its own, it would probably be the most profitable company in the world.

    Much more here.

  • Revenue Performance Staff's picture
    April 18, 2012

    Ad Age's Digital Conference has been running this week and one presentation in particular caught my eye. Lau Seng Lee from Tencent offered up seven key statistics on China's online revolution:

    - Every day, 164,000 new Chinese come online for the first time;
    - There are more Apple iOS and Android users in China than there are in the USA;
    - China has over half a Billion online users currently.

  • Chris Trayhorn's picture
    April 18, 2012
    Founder of Revenue Performance and CEO of mThink.com.

    In the last quarter Google's CPC rates decreased by 12% compared to the year before, at the same time that Facebook's rates increased by 28%. The shift of power towards Facebook is probably the result of Google's frantic search for new display ad revenue: the drop in CPC prices coincides with their purchase of AdMeld.

  • Chris Trayhorn's picture
    April 11, 2012
    Founder of Revenue Performance and CEO of mThink.com.

    What would you say if I told you that fully half of all the display ads you buy are never even seen by a website-user?

    It's true. In case you're wondering, I don't mean that the user doesn't look at an ad that is in front of them. No. I mean that the ad is not even shown to them in the first place.

    The good news is that there's something you can do about it but you need a new metric. The missing metric is visibility.

  • Revenue Performance Staff's picture
    April 5, 2012

    Eight mobile ad networks are collaborating to come up with a new way to track iPhone and iPad users. The initiative, called ODIN, comes as a result of the pressure that Apple is applying upon networks to protect user privacy by stopping the use of unique device ID numbers (UDID) for tracking purposes. The working group claims that over 60% of mobile ad revenues derive from performance-based marketing campaigns and could be threatened unless a standard is agreed.

  • Revenue Performance Staff's picture
    March 28, 2012

    Are you a merchant or a network wanting to know just how much fraud is being targeted at your domain? Well now you can find out. Ben Edelman has been reporting on affiliate fraud for over eight years and has developed a number of automated tools that gather loads of data. Now he is making his database available for query-based search access

  • Revenue Performance Staff's picture
    March 21, 2012

    Want to get the equivalent of $4million worth of paid search traffic per month to your site? Think Google knows how to keep their SERPs nice and clean? Still believe in Santa Clause?

Q2 - 2012


Revenue Performance Winter 2012

Revenue Performance        Magazine

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