• Network Interviews

    The Aragon Company CEO on AI, Influencers, Connected TV, & Dynamic Pricing in Performance Marketing

    by mThink on May 2, 2023

    In this interview, we discuss four key trends within the affiliate marketing community. First is the impact that … Read Article

    How To Build Long-Term Partnerships For Success

    by mThink on March 9, 2023

    Nataly Ptitsyna is head of PR for ClickDealer, one of the most consistently popular and successful networks in … Read Article

    2023: Challenges, Opportunities & Predictions

    by Chris Trayhorn, Publisher of mThink Blue Book on January 30, 2023

    A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do … Read Article

    Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer

    by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2022

    Performance marketing is evolving rapidly, gaining budget share from more traditional channels while offering brand owners the ability … Read Article

    CEO Interview: Dynu In Media

    by Chris Trayhorn, Publisher of mThink Blue Book on December 9, 2021

    Introducing Dynu In Media Pioneering affiliate marketing excellence in Vietnam North American and European networks have traditionally dominated … Read Article

    Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue

    by Chris Trayhorn, Publisher of mThink Blue Book on December 3, 2020

    CrakRevenue is one of the most interesting CPA networks in the industry. They have often been innovators, forging … Read Article

    Alexandra Forsch of Awin & ShareASale Talks Opportunities, Technology & How Affiliate Marketing Will Take A Bigger Share Of Ad Budgets

    by Chris Trayhorn, Publisher of mThink Blue Book on November 30, 2020

    Alexandra Forsch is the President of Awin US, including ShareASale to form the Awin Group. With 15+ years … Read Article

    How Artificial Intelligence Can Make Click-Tracking Better For Everyone

    by Chris Trayhorn, Publisher of mThink Blue Book on September 11, 2019

    An interview with Peter Varga, managing director of ThriveTracker A click-tracking application needs to be a part of … Read Article

    MaxBounty Launches New Advertiser Tracking Platform

    by Chris Trayhorn, Publisher of mThink Blue Book on November 26, 2018

    Interview with Matt McEvoy, CEO of MaxBounty Leading CPA network MaxBounty has made big news with the launch … Read Article

    Top Publishers Reveal Factors Influencing Their Choice of Network Partner

    by Chris Trayhorn, Publisher of mThink Blue Book on November 19, 2018

    In Fall of each year we take time to look more closely at the factors driving the success … Read Article

    The Clickbooth Advantage

    by mThink on August 10, 2018

    The World Leader in Performance Marketing Technologies. There’s no doubt that if you’re in the affiliate marketing space, … Read Article

    The Greatest Opportunities in Affiliate Marketing Today

    by Sarah Callahan, Aragon Advertising on July 30, 2018

    The landscape of affiliate marketing is rapidly changing. From the rise of influencers to changes in how people … Read Article

    Secrets To Growing A Boutique Network – Pt II

    by Chris Trayhorn, Publisher of mThink Blue Book on June 20, 2018

    Two weeks ago we spoke with Chris Patrick of MonsterAds about his unique approach to growing a world-class … Read Article

    Advertiser Perspective: How to be strategic when buying CPM

    by Chris Trayhorn, Publisher of mThink Blue Book on June 12, 2018

    Effective media buying is a critically important component of successful campaigns. CPM-based media can sometimes be over-looked yet … Read Article

    From Boutique Network To Top 20 In The World – The Inside Secrets Of MonsterAds

    by Chris Trayhorn, Publisher of mThink Blue Book on June 4, 2018

    From the outset the founders of MonsterAds decided to do things differently. Lots of networks talk about being … Read Article

    6 Questions Every Advertiser Should Ask When Looking For A Great Affiliate Marketing Network

    by Ekaterina Bibik, Admitad on May 29, 2018

    Not all affiliate marketing networks are created equal. So if you’re a brand trying to increase your margins, … Read Article

    One Of Performance Marketing’s Biggest Thinkers – Matt McEvoy Of MaxBounty Speaks Out

    by Chris Trayhorn, Publisher of mThink Blue Book on December 11, 2017

    MaxBounty has been the most consistently top-ranked CPA network in the world over the last five years. A … Read Article

    Erin Cigich of Clickbooth: On Business Models, Holiday Planning and Data Management

    by mThink on October 30, 2017

    If you were going to launch a business as a publisher today, what business model would you adopt … Read Article
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