• Network Interviews

    Erin Cigich of Clickbooth: On Business Models, Holiday Planning and Data Management

    by mThink on October 30, 2017

    If you were going to launch a business as a publisher today, what business model would you adopt … Read Article

    Jackie Bates of LinkConnector: Riding or Missing the Q4 Wave

    by Chris Trayhorn, Publisher of mThink Blue Book on October 30, 2017

    Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season.  Riding—or … Read Article

    Adam Weiss of Rakuten: Shaping Your Plan for Q4 2017

    by Chris Trayhorn, Publisher of mThink Blue Book on October 23, 2017

    Put yourself in the position of a fashion- or beauty-focused publisher CMO coming into the holiday season. What are … Read Article

    Interview With Peerfly's Director of Marketing on Conversions

    by mThink on October 19, 2017

    If you were going to launch a business as a publisher today, what business model would you adopt … Read Article

    Merchant CMO Tips From Erin Cigich, CEO of Clickbooth

    by Chris Trayhorn, Publisher of mThink Blue Book on October 10, 2017

    Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network … Read Article

    Adam Weiss of Rakuten: "The Keys to Developing a Strong Digital Marketing Strategy"

    by Chris Trayhorn, Publisher of mThink Blue Book on October 4, 2017

    Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network … Read Article

    Gus Brito of FlexOffers on Outsourcing for Success

    by Chris Trayhorn, Publisher of mThink Blue Book on October 3, 2017

    Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network … Read Article

    Interview with Blue Ribbon Panelist Gus Brito

    by Chris Trayhorn, Publisher of mThink Blue Book on May 16, 2017

    Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network … Read Article

    ROAS: Why Performance Marketing Out-Performs Display

    by Chris Trayhorn, Publisher of mThink Blue Book on May 5, 2017

    Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are … Read Article

    There’s A Place For Large & Small Networks – Innovation Is Key

    by Chris Trayhorn, Publisher of mThink Blue Book on March 13, 2017

    Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding … Read Article

    Performance Marketing is the Solution to Problems with ROAS

    by Chris Trayhorn, Publisher of mThink Blue Book on March 6, 2017

    Interview with Blue Ribbon Panel Member Gus Brito, Director of Network Development at FlexOffers.com What should an advertiser using … Read Article

    The Hidden Story Behind Clickbooth’s Blue Book Win

    by Chris Trayhorn, Publisher of mThink Blue Book on March 1, 2017

    The contest for Best CPA Network this year was the most competitive ever. With several networks investing big … Read Article

    2017 Investments, Technology and Fraud

    by Chris Trayhorn, Publisher of mThink Blue Book on February 21, 2017

    Interview with Adam Weiss, General Manager and SVP for Rakuten Affiliate Network An increasing number of networks have … Read Article

    Attribution Models, New Performance Metrics & Tech Innovation are Key to Winning in 2017

    by Chris Trayhorn, Publisher of mThink Blue Book on February 9, 2017

    Interview with Matt Frary, CEO and Founder of SmarterChaos What does Affiliate Window’s acquisition of ShareASale mean for … Read Article

    Advertisers Find Affiliate Marketing Very Lucrative

    by mThink on February 6, 2017

    Interview with Ricky Ahuja, Affiliate Director at Nutryst What should an advertiser using performance marketing be thinking about … Read Article

    Performance Marketing Trends 2017

    by mThink on February 3, 2017

    Interview with Erin Cigich, CEO of Clickbooth An increasing number of networks have major new-investor money behind them, … Read Article

    Interview with Adam Weiss

    by mThink on January 18, 2017

    Adam Weiss is the general manager of Rakuten Affiliate Network and has been with the company in a … Read Article

    Advertiser and Affiliate Perspectives

    by mThink on November 1, 2016

    Interviews with Lee Aho, Executive VP of Advertisers at Clickbooth, and Brad Dobbins, Executive VP of Affiliates at Clickbooth REGARDING … Read Article
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