All Blue Book Articles FTC Defense Lawyer Update: Solar Panel Lead Generation Telemarketers Settle FTC Chargesby Richard B. Newman on November 13, 2017 The lead generation industry continues to face aggressive scrutiny from the Federal Trade Commission. Last week, the FTC announced that two individuals and the business entities that they … Read Article Three Opportunities Affiliate Networks Provide Influencersby Rakuten Advertising on November 7, 2017 Three Opportunities Affiliate Networks Provide Influencers Influencer marketing has taken the affiliate marketing industry by storm over the last few years. On Google alone, there was a 325% … Read Article How to Get Buy-In for Affiliate Investment in 2018by CJ Affiliate on November 2, 2017 From its humble beginning back in the 90s, the affiliate channel has experienced steady growth in terms of spend and impact. Last year, Forrester predicted that affiliate marketing … Read Article Mobidea: Specializing in Mobile Offersby mThink on October 31, 2017 Mobidea is a mobile affiliate network which has been at the forefront of affiliate marketing from the start. They’re driven by the desire to innovate, and to always be … Read Article ClickDealer Launches Its Biggest Contest This Year – The High Rollers Race!by ClickDealer on October 26, 2017 Load up your traffic sources and prime your tracking links, because ClickDealer is launching its largest contest this year! The High Rollers Race calls all sharks to the … Read Article 9 New Business Channels for Affiliatesby Avangate Affiliate Network on October 23, 2017 Every company needs to find ways to grow revenue, and this applies to publishers and affiliates as well. Standing still doesn’t work: offers can become stale, and creatives … Read Article FTC Defense Lawyer Alert: Nationwide Crackdown on Student Loan Debt Relief Document Preparation Services Continuesby Richard B. Newman on October 23, 2017 Earlier this month, the Federal Trade Commission, along with 11 states and the District of Columbia, announced “Operation Game of Loans,” the first coordinated federal-state law enforcement initiative … Read Article FTC Compliance Lawyer Alert: Debt Relief Document Preparation Services and the Telemarketing Sales Ruleby Richard B. Newman on October 10, 2017 For years, the Federal Trade Commission and the Consumer Financial Protection Bureau have actively investigated and taken action against entities and individuals that engage in deceptive student loan … Read Article How the Affiliate Channel Drives In-Store Successby CJ Affiliate on October 10, 2017 US retail stores are closing at the fastest rate and most dramatic volumes ever. At the same time, the affiliate channel is driving increased foot traffic, higher engagement … Read Article Three Tips to Help Publishers Prepare for The Holiday Seasonby Rakuten Advertising on October 10, 2017 With fall officially here, it’s time to start thinking about the holidays. According to eMarketer, in 2016, about a third of US internet users started their holiday shopping … Read Article CrakRevenue offers a 10% Payout Bump on its Gaming Smartlinksby mThink on October 4, 2017 Press Release QUEBEC CITY – This October, CPA network CrakRevenue is offering a special 10% payout bump when affiliates send traffic to the network’s line of Gaming Smartlinks. … Read Article Five Disclosure Tips for Affiliate Marketersby Jennifer Moor, Rakuten Marketing on October 3, 2017 DISCLAIMER: All content is for informational purposes only. Guidance is based on personal interpretations and in no way, represent legal advice. The industry is buzzing about endorsement requirements … Read Article Incorporating influencers into a performance marketing strategy by Samantha Sherer, Awin on September 26, 2017 As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than 100 times the engagement than a … Read Article FTC Defense Lawyer Alert: FTC Data Security Enforcement Authority Takes a Hitby Richard B. Newman on September 24, 2017 A District Court in Northern California has recently dismissed multiple “unfairness” claims against a company that manufactures and sells home networking devices on the grounds that the FTC … Read Article Why Viewability Matters to Performance Marketersby Chris Trayhorn, Publisher of mThink Blue Book on September 20, 2017 When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a couple of seconds? That seems reasonable … Read Article« Previous 1 2 3 4 … 17 18 19 20 21 22 23 24 Next »