• All Blue Book Articles

    Game Changer: Clickbooth Launches Consumer Demographic-Based Pricing Modifiers

    by mThink on January 5, 2018

    Press Release Online performance marketing, as a vehicle for achieving unparalleled company growth and consumer reach, challenges businesses to rethink and redefine “performance”. Advertisers, in our “big data” … Read Article

    Network Affiliate Platforms Help Publishers Make Money – MaxBounty Shows How

    by Chris Trayhorn, Publisher of mThink Blue Book on January 3, 2018

    Top-ranked CPA networks such as MaxBounty spend tens of thousands of dollars on software. These networks choose to invest in developing their own performance marketing platform rather than … Read Article

    FTC Defense Lawyer Report:  Top 10 FTC Consumer Protection Topics (2017)

    by Richard B. Newman on January 2, 2018

    The FTC’s recent law enforcement and policy initiatives suggest that the agency will continue to aggressively pursue a broad spectrum of unfair and deceptive trade practices. In 2017 … Read Article

    Processor that Provided “Substantial Assistance” Found Jointly and Severally Liable for Actions of Telemarketer

    by Richard B. Newman on December 20, 2017

    On December 13, 2017, the Eleventh Circuit Court of Appeals affirmed a lower court decision finding a credit card payment processor jointly and severally liable – under a … Read Article

    FTC and FCC Announce MOU to Coordinate Online Consumer Protection Efforts

    by Richard B. Newman on December 14, 2017

    On December 11 2017, the Federal Trade Commission and Federal Communications Commission announced their intent to enter into a Memorandum of Understanding under which the two agencies would … Read Article

    TORO Advertising: Reputation & Trust – Key Factors When Choosing A Network Partner

    by mThink on December 14, 2017

    It doesn’t matter if you are a super-affiliate or a newbie affiliate: the most important thing to check before working a new network is their reputation.  There are … Read Article

    3 Vital Insights to Know about the Cross-Device Shopper’s Purchase Path

    by CJ Affiliate on December 11, 2017

    Consumers today are device and channel agnostic, and seamlessly switch from device to device throughout a given day. In light of this assorted multi-device behavior, the introduction of … Read Article

    FDA Issues CBD Substantiation Warnings

    by Richard B. Newman on December 5, 2017

    On November 1, 2017, the Food and Drug Administration (FDA) issued warning letters to four companies with respect to CBD-related claims made in online stores and on social … Read Article

    Avangate Affiliate Network H1 2017 Benchmarks

    by Avangate Affiliate Network on December 5, 2017

    As 2017 comes to an end, here’s a wrap up showing our network activity during the first half of the year by the numbers. The USA maintains the … Read Article

    Mobidea Academy Launches Brand-New Learning Paths!

    by mThink on November 30, 2017

    Mobidea’s famous educational platform has launched four new Learning Paths. Now, affiliates can learn more about Banner Ads, Media Buying, SEO, and the most popular affiliate Price Models. … Read Article

    Clickbooth Leads On What To Look For In A Network For 2018 Say Affiliates

    by Chris Trayhorn, Publisher of mThink Blue Book on November 28, 2017

    “I once had a network pass on details of my campaign to another affiliate who happened to be a friend of mine. I’ve never known that to happen … Read Article

    RIP Net Neutrality

    by Richard B. Newman on November 27, 2017

    Net neutrality, the “First Amendment of the Internet,” is the idea that ISPs should treat everyone’s data equally.  It ensures that the large cable ISPs are unable to … Read Article

    New RevShare Offers at MaxBounty Diversify Earning Potential

    by MaxBounty on November 21, 2017

    Last week MaxBounty launched a collection of revenue sharing campaigns for the first time. The objective of this introduction is to evolve our network so that affiliates have … Read Article

    Clickbooth Advertisers Say Trust In The Network’s People & Platform Are Key Success Drivers

    by Chris Trayhorn, Publisher of mThink Blue Book on November 14, 2017

    “There are only two things that matter to me. Does the traffic perform, and do I trust the people running the network? If the answer to those two … Read Article

    Your Cyber Week Last Minute Preparations

    by Rakuten Advertising on November 14, 2017

    There are only 10 days left until the most anticipated shopping weekend of the season. According to Rakuten Marketing data, Cyber Monday was the highest online revenue-earning day … Read Article
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