LOS ANGELES – June 18,2014 Performance advertising performs. And not just for advertisers. The technologists whose platforms make online advertising happen are doing rather well, too. Consider Airpush (www.airpush.com), a leading mobile ad platform — ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies and #1 on the 2013 Tech 200 list of the nation’s fastest-growing technology companies.
For Airpush, numbers speak louder than words: 5,000+ active advertisers; 4 billion+monthly impressions; ability to touch 20 percent of the global Android installed base; SDK,alive in more than 120,000 mobile apps. That could be why Airpush is blowing the doors off, performance-wise. As Pando Daily reported in late 2012, “Airpush’s revenue has grown 300 percent and 170 percent respectively over its first two years, from $9.5 million to $47 million.” The company wrapped up 2013 just shy of $100 million.
Domination of the Android advertising market – thanks to the most robust ad network in the business – has been good for Airpush, but it’s been just as effective for its roster of performance advertising clients. They’re a veritable who’s who in performance marketing: 7-Eleven, ADT, Amazon.com, AutoTrader.com, Best Buy, Dish Network, Dunkin Donuts, eHarmony.com, Fandango, Groupon, Hotels.com, LG, Match.com, Mazda, Toyota, and Zillow.com, among others. Airpush has become the go-to network in automotive lead generation, insurance, credit card promotions, education and much, much more.
The secret sauce is, in part, Optimizer (http://www.airpush.com/#technology). As the name suggests, it’s a means of optimizing performance down to very specific variables, in order to get a greater chunk of traffic that is performing optimally. With Optimizer, advertisers can pause traffic that isn’t converting — whether by phone manufacturer, phone model, carrier, state, publisher and app ID, or any combination thereof — and increase CPC bids on the traffic with the highest click-through (or, rather, tap-through) rates.
Three-plus years on, Airpush’s innovative technology has altered the landscape of the mobile marketing industry – and helped that industry grow. For more information on Airpush in action: Coca-Cola: http://www.airpush.com/files/Airpush-Case-Study_Coca-Cola.pdf Appia: http://www.airpush.com/files/Airpush-Case-Study_Appia.pdf Tablecard: http://www.airpush.com/resources/case-studies/
Ranked #2 on the 2014 Forbes’ list of America’s Most Promising Companies and winner of the “Most Innovative” and “Fastest Growing” categories at the 2013 Best in Biz Awards, Airpush is on a mission to redefine mobile advertising. More than 120,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 230 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow the company on Twitter @AirpushAds.
Edge Communications, Inc.