• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

Zooming from Zero to $100 Million in Just Three Years, Airpush Demonstrates Power of Performance Advertising

June 19, 2014 by Revenue Performance Staff

Press Release

AirPushLOS ANGELES – June 18,2014 Performance advertising performs. And not just for advertisers.  The technologists whose platforms make online advertising happen are doing rather well, too. Consider Airpush (www.airpush.com), a leading mobile ad platform — ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies and #1 on the 2013 Tech 200 list of the nation’s fastest-growing technology companies.

For Airpush, numbers speak louder than words: 5,000+ active advertisers; 4 billion+monthly impressions; ability to touch 20 percent of the global Android installed base; SDK,alive in more than 120,000 mobile apps. That could be why Airpush is blowing the doors off, performance-wise. As Pando Daily reported in late 2012, “Airpush’s revenue has grown 300 percent and 170 percent respectively over its first two years, from $9.5 million to $47 million.” The company wrapped up 2013 just shy of $100 million.

Domination of the Android advertising market – thanks to the most robust ad network in the business – has been good for Airpush, but it’s been just as effective for its roster of performance advertising clients. They’re a veritable who’s who in performance marketing: 7-Eleven, ADT, Amazon.com, AutoTrader.com, Best Buy, Dish Network, Dunkin Donuts, eHarmony.com, Fandango, Groupon, Hotels.com, LG, Match.com, Mazda, Toyota, and Zillow.com, among others. Airpush has become the go-to network in automotive lead generation, insurance, credit card promotions, education and much, much more.

The secret sauce is, in part, Optimizer (http://www.airpush.com/#technology). As the name suggests, it’s a means of optimizing performance down to very specific variables, in order to get a greater chunk of traffic that is performing optimally. With Optimizer, advertisers can pause traffic that isn’t converting — whether by phone manufacturer, phone model, carrier, state, publisher and app ID, or any combination thereof — and increase CPC bids on the traffic with the highest click-through (or, rather, tap-through) rates.

Three-plus years on, Airpush’s innovative technology has altered the landscape of the mobile marketing industry – and helped that industry grow. For more information on Airpush in action: Coca-Cola: http://www.airpush.com/files/Airpush-Case-Study_Coca-Cola.pdf  Appia: http://www.airpush.com/files/Airpush-Case-Study_Appia.pdf Tablecard: http://www.airpush.com/resources/case-studies/

About Airpush
Ranked #2 on the 2014 Forbes’ list of America’s Most Promising Companies and winner of the “Most Innovative” and “Fastest Growing” categories at the 2013 Best in Biz Awards, Airpush is on a mission to redefine mobile advertising. More than 120,000 apps and the world’s leading advertisers rely on Airpush to deliver the industry’s highest performance, driven by exceptional ad formats and targeting technology. Founded in 2010 by mobile advertising veterans, the company has approximately 230 employees and offices in Los Angeles and Bangalore, along with sales regions in all major markets. For more information, visit www.airpush.com or follow the company on Twitter @AirpushAds.

Media Contact:
Ken Greenberg
Edge Communications, Inc.
(323) 469-3397
ken@edgecommunicationsinc.com

No related posts.

Filed Under: Press Release, Revenue Tagged With: mobile ads, Mobile Marketing, performance marketing

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data
  • Use of Certain Technologies to Track Web Session Data May Violate Law
  • How Financial Marketers Can Boost New Customer Growth on an Affiliate Model
  • Crypto Griftonomics And Influencers In Affiliate Marketing
  • Don’t forget about click-to-call: the most underrated vertical for social media traffic
  • Why The Speed of Relevance Can Help You Win
  • Why Should Marketers Invest In Pay Per Call?
  • CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews
  • New Blue Book Top 20 CPS Affiliate Network Results
  • FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
  • New Blue Book Results: Top 20 CPA Affiliate Networks For 2022
  • FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming
  • Top 4 Ways To Make Your Call Campaigns More Successful
  • Perform[cb]’s New Mobile App For Partners Is A Game Changer
  • Shaping the Perfect Matchmaker for Content Creators

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2022 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy