What are your two or three key performance marketing-related predictions for 2016? Social searching will enter main stage in 2016 for performance marketers. With Facebook’s search engine developments purported to surpass Google’s search capabilities (and challenge Twitter’s) combined with payment integration and buy buttons as the upcoming new norm in the social realm, we … [Read more...]
Mobile-Specific KPIs Drive Results
It's hardly a secret that mobile is kind of a big deal these days. But amazingly enough, a large proportion of marketers still don't optimize campaigns for mobile. What's worse, is that when two-thirds of email messages are opened on mobile devices, only a tiny minority of email campaigns utilize mobile-optimized or responsive landing pages. Jordan Cohen suggests the way … [Read more...]
Zooming from Zero to $100 Million in Just Three Years, Airpush Demonstrates Power of Performance Advertising
Press Release LOS ANGELES – June 18,2014 Performance advertising performs. And not just for advertisers. The technologists whose platforms make online advertising happen are doing rather well, too. Consider Airpush (www.airpush.com), a leading mobile ad platform -- ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies and #1 on the 2013 Tech 200 list of the … [Read more...]
Pulse Mobile Delivers One Million Monthly App Installs to Mobile Clients
Press Release Victoria, BC, November 21, 2013- Pulse Mobile, a leading multi-channel mobile marketing business, announced today that it has crossed the threshold of delivering one million monthly app installs to its clients who include, game and social messaging app developers, as well as mobile commerce merchants. “This is an important threshold for us as a mobile marketing … [Read more...]