• Communication Is Key To Performance

    Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? JB: With over ... Read Article

    Affiliate Recruitment & Compliance Offer Big Rewards

    How does an advertiser prevent affiliates from competing with and cannibalizing the advertiser’s own search or display campaigns? We believe it takes ... Read Article

    4 Quick Tips To Enhance Your Affiliate Program

    One of the biggest misconceptions of affiliate marketing is that it’s a good way to make a quick buck. On the contrary, ... Read Article

    Adam Weiss on Affiliate Marketing Best Practices

    Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? At Rakuten Marketing, ... Read Article

    A Sideways Look At Performance Marketing

    The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots ... Read Article

    Holiday Season Email Attack!

    As we approach holiday season many e-commerce companies and merchants are gearing up their email campaigns in order to maximize sales at ... Read Article

    Micro-Moments #2: Intention-Rich Interactions

    34% of online retail purchases now happen on a mobile device. The products that are bought on mobile are the ones that ... Read Article

    Daryl Colwell Interview on Channel Evaluation

    Blue Ribbon Panel Interview with Daryl Colwell Imagine a new advertiser coming to you to launch a new product. What’s the process between ... Read Article

    Ronen Hamatian on Affiliate Marketing Trends

    Blue Ribbon Panel Interview with Ronen Hamatian The FTC seems to have been more aggressively enforcing their rules over the last couple ... Read Article

    Ad Fraud Is Still A Thing

    It is becoming ever more clear that online advertising is suffering massive fraud. Just this last week we have seen Rovio, the ... Read Article

    Micro-Moments #1: Being There When Consumers Choose

    One of the most useful concepts that we at mThinkDigital use for our mobile e-commerce clients is Google’s Micro-Moments. The idea is ... Read Article

    Five Essential Questions To Ask Your Network

    Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has a convincing pitch and ... Read Article

    Jackie Bates Talks Affiliate Marketing Trends

    The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

    Interview with Blue Ribbon Panel Member Nicolas Chrétien

    The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

    Chris Trayhorn Interview with Cristian Miculi

    The traditional route into affiliate marketing was always via the creation of a blog, gaining experience in growing and converting an audience, ... Read Article

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