• 11 Keys To Content Marketing Success

    Getting your content marketing strategy right is more important than ever. Understanding your audience, your objectives and the landscape in which you ... Read Article

    Automate! 8 Coupon Feed Tools That Really Work

    Coupon feeds are a great way to make money but automating around them can be technically intimidating. There are lots of tools ... Read Article

    Cupid Media Expands Internationally with DirectTrack

    Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing ... Read Article

    The Future Is Bright for Digital CPS

    Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to ... Read Article

    Q&A with LinkConnector on Event and Cookie Attribution

    How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who ... Read Article

    Rakuten LinkShare Announces the Industry’s First Certification Program for Affiliate Marketing Managers by a Major Network

    NEW YORK CITY – August 7, 2012 – Rakuten LinkShare today announced the launch of the industry’s first comprehensive testing and certification ... Read Article

    Bigpoint Engages DirectTrack for Increased Analytics and Innovative Technology

      Press Release: DirectTrack powers the Bigpoint affiliate program. PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of ... Read Article

    Finally! A Simple Guide To Conversion Rate Optimization

    The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. ... Read Article

    Affiliates Still Losing Commissions To Cookie-Stuffing

    The invaluable Wesley Brandi brings us his latest cookie-stuffing scammer or as he puts it, “Today’s featured fraudster” CouponsUniversity is allegedly defrauding ... Read Article

    80% Of Facebook Users Never Respond To Ads

    80% of Facebook users have never bought anything as a result of seeing an ad on the site. Reuters, who reported the ... Read Article

    Insane Mobile Ecosystem Revealed!

    The craziness of the mobile marketing ecosystem leaps out and grabs you by the throat in the latest update to Luma Partners' ... Read Article

    Facebook Ads: Not Cheap, Not Effective

    The average click-through rate (CTR) on Facebook ads is half that of an average ad banner and about 8 times less than ... Read Article

    Apple Drinks Google's Milkshake

    2012-Q1: Apple's profits $11.6 Billion Google's revenues $10.7 Billion And if the iPhone was a business on its own, it would probably ... Read Article

    Travel Vertical Heats Up For Summer

    comScore reports that various travel categories occupied half of the top 10 fastest growing verticals during March as people start researching and ... Read Article

    7 Reasons You Need To Be In China

    Ad Age's Digital Conference has been running this week and one presentation in particular caught my eye. Lau Seng Lee from Tencent ... Read Article

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