Author: Chris Trayhorn, Publisher of mThink Blue Book

Affiliate marketing is entering its adolescent phase, but the lack of standards for delivering data is inflicting some serious growing pains. If ... Read Article

You'd be hard-pressed to find someone more knowledgeable or dedicated than Ben Edelman when it comes to the evils of spyware. The ... Read Article

Online marketers and merchants are quickly adopting new technologies such as blogging to help drive traffic and sell products.

Don't start thinking James Bond thoughts. Instead, think of spying on your competitors and yourself. Illegal spying? Perish the thought. I'm talking ... Read Article

As search engine marketing has become ubiquitous and, in most marketers' minds, synonymous with generating profits from their Web sites, lore has ... Read Article

Affiliates interested in offering digital music downloads should pay tribute to Apple for legitimizing an over-hyped and under performing market that was ... Read Article

While affiliate Web sites can measure how many visitors and clicks they receive and send on through to merchants, that's only part ... Read Article

Matt Ranta has not been an affiliate for very long. In fact, his Web page still has some kinks in it. He ... Read Article

Affiliates and Web publishers who sell goods from the most popular brand name merchants are losing traffic and revenue to Web sites ... Read Article

To actualize the promise of CRM, organizations must retrofit existing CRM implementations intobest practices models. PDF download Many organizations are now feeling ... Read Article

Customer marketing is a business method that uses process control techniques to measure, manage and improve customer performance and customer focus. Seventy ... Read Article

To the surprise (and delight) of many, 2004 has put the spotlight back onto e-commerce for the first time since the dot-bomb ... Read Article

When building a Web site to convert sales, one must make the visitor very comfortable and try to avoid the frustrating pitfalls ... Read Article

There are three main factors that determine the success of your Web site: Effective site optimization; Site popularity; and Great content.Site optimization ... Read Article

In times when change comes quickly, many things can keep online marketing managers up at night. The question is: What should keep ... Read Article