Affiliate Marketing

Articles About Affiliate Marketing

Understanding Technology Evolution: The Fallacy Of The S-Curve

by Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008

Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful … Read Article

Content vs. SEO

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2008

Hamlet Batista, president and CEO of NEMedia, wants to change your content. He wants to change it so … Read Article

Growing in an Unhealthy Climate

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2008

Economists, politicians and media types are no longer arguing whether or not the economy is in a recession. … Read Article

Leagues of Their Own

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2008

Since the days of the gladiators, sports fans have had an irrational bond with their favorite athletes and … Read Article

AOL's Advertising Aspirations

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2008

What a long, strange trip it’s been for AOL.The more than 20 year old company that was once … Read Article

The Changing Digital Landscape

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2008

2008 has shaped up to be a crazy year for online advertising – the writers’ strike drove people … Read Article

Taxing Issues

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2008

“I love NY” may be the famous motto of the Big Apple, but as of late, it’s not … Read Article

Lights, Cameras, Action!

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2008

Raise your hand if you’ve heard of Blendtec. I bet you are familiar with Blendtec and I bet … Read Article

The Importance of Follow-through

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2008

I am not a golfer- but I rented some clubs and hit at a driving range for the … Read Article

YouTube Should Get Down to Business

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2008

According to the U.S. Census Bureau,there are nearly six million businesses in the United States. Think about the … Read Article

Affiliates are Bullish

by Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2008

With the U.S. dollar sinking to new lows, oil and gold attaining new heights, and both food and … Read Article

Web Content Management Delivered as Software-as-a-Service: Manage Content Not Technology

by Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2008

Online marketing revolves around the Web, and the Web revolves around content. Having the right Web content management … Read Article

Web 2.0 and the Corporate Website

by Chris Trayhorn, Publisher of mThink Blue Book on May 18, 2008

Search engine optimization needs to be a primary consideration in every element of your website content. PDF download … Read Article

ABCs of Online Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on April 1, 2008

With words entering the lexicon constantly, it’s a good idea for performance marketers to study up on some … Read Article

Rexanne Mancini: The Free Thinker

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008

Mancini says she thought the Internet was the wave of the future and wanted a way to connect … Read Article

Shine a Light

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008

It’s been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of … Read Article

Skinflint Search Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008

I admit it – I’m a skinflint. Call me a tightwad, a miser – I don’t care. Basically, … Read Article

Avoid the Blog Drivel

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008

I degraded myself as a content publisher twice last week. In both cases, after reviewing my Google Alerts … Read Article
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