Affiliate Marketing

Articles About Affiliate Marketing

Be a People Person

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

I have to admit it. Despite all the exciting new technologies out there, I am finding myself to … Read Article

Crossing the Line

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

The roles played by each of the key parties in the affiliate marketing space are very clearly defined. … Read Article

Power and Patience

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

The U.S. utility industry – particularly the electric-producing branch of it, there also are natural gas and water … Read Article

Commission Junction: Putting the Pieces in Place

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

Kerri Pollard took over the helm of Commission Junction as general manager over a year ago. Pollard’s rise … Read Article

Managing the Plant Data Lifecycle

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

Intelligent Plant Lifecycle Management (iPLM) is the process of managing a generation facility’s data and information throughout its … Read Article

Google Affiliate Network: Big-Time Backing

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with … Read Article

Surviving the Turmoil

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

With the new administration talking about a trillion dollars of infrastructure investment, the time for the intelligent utility … Read Article

LinkShare: Leveraging Technology and Global Markets

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

Nearly a year ago, LinkShare president Steve Denton stepped down. The company named co-presidents. Jonathan Levine and Yasuhisa … Read Article

Business Process Improvement

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

In the past, the utility industry could consider itself exempt from market drivers like those listed above. However, … Read Article

ShareASale: Size Doesn't Matter

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

ShareASale.com founder and CEO Brian Littleton runs what is considered to be the fourth largest performance network in … Read Article

Future of Learning

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

The nuclear power industry is facing significant employee turnover, which may be exacerbated by the need to staff … Read Article

Modeling Distribution Demand Reduction

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

In the past, distribution demand reduction was a technique used only in emergency situations a few times a … Read Article

Measuring Smart Metering's Progress

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

Smart or advanced electricity metering, using a fixed network communications path, has been with us since pioneering installations … Read Article

Managing Communications Change

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

Change is being forced upon the utilities industry. Business drivers range from stakeholder pressure for greater efficiency to … Read Article

Online Transient Stability Controls

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

For the last few decades the growth of the world’s population and its corresponding increased demand for electrical … Read Article

PHEVs Are on a Roll

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

The electric vehicle first made its appearance about a century ago, but it is only in recent years … Read Article

Successful Smart Grid Architecture

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

The smart grid is progressing well on several fronts. Groups such as the Grid Wise Alliance, events such … Read Article

A Smart Strategy for a Smart Grid

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

Every year, utilities are faced with the critical decision of where to invest capital. These decisions are guided … Read Article
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