Affiliate Marketing

Articles About Affiliate Marketing

At Your Service

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

Today’s utility companies are being driven to upgrade their aging transmission and distribution networks in the face of … Read Article

Merchant Advantage: eBay Partner Network

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

In mid-March of 2008, eBay announced it would be transitioning away from having its massive affiliate program run … Read Article

The Smart Grid in Malta

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

On the Mediterranean island of Malta, with a population of about 400,000 people on a land mass of … Read Article

Customer Relationships and the Economy

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

A little over a year ago, the challenges facing the global energy and utilities market were driving a … Read Article

Merchant Advantage: CSN Stores

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

When Brent Elias began working at CSN Stores.com in 2002, the Boston-based online home furnishings retailer didn’t have … Read Article

An Australian Approach to Energy Innovation and Collaboration

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

Just as global demand for energy is steadily increasing, so too, are the recognized costs of power generation. … Read Article

Be a People Person

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

I have to admit it. Despite all the exciting new technologies out there, I am finding myself to … Read Article

Crossing the Line

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

The roles played by each of the key parties in the affiliate marketing space are very clearly defined. … Read Article

Power and Patience

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

The U.S. utility industry – particularly the electric-producing branch of it, there also are natural gas and water … Read Article

Commission Junction: Putting the Pieces in Place

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

Kerri Pollard took over the helm of Commission Junction as general manager over a year ago. Pollard’s rise … Read Article

Managing the Plant Data Lifecycle

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

Intelligent Plant Lifecycle Management (iPLM) is the process of managing a generation facility’s data and information throughout its … Read Article

Google Affiliate Network: Big-Time Backing

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with … Read Article

Surviving the Turmoil

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

With the new administration talking about a trillion dollars of infrastructure investment, the time for the intelligent utility … Read Article

LinkShare: Leveraging Technology and Global Markets

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

Nearly a year ago, LinkShare president Steve Denton stepped down. The company named co-presidents. Jonathan Levine and Yasuhisa … Read Article

Business Process Improvement

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

In the past, the utility industry could consider itself exempt from market drivers like those listed above. However, … Read Article

ShareASale: Size Doesn't Matter

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

ShareASale.com founder and CEO Brian Littleton runs what is considered to be the fourth largest performance network in … Read Article

Future of Learning

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

The nuclear power industry is facing significant employee turnover, which may be exacerbated by the need to staff … Read Article

Modeling Distribution Demand Reduction

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009

In the past, distribution demand reduction was a technique used only in emergency situations a few times a … Read Article
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