Articles About Affiliate Marketing Managing Communications Changeby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009 Change is being forced upon the utilities industry. Business drivers range from stakeholder pressure for greater efficiency to … Read Article Online Transient Stability Controlsby Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2009 For the last few decades the growth of the world’s population and its corresponding increased demand for electrical … Read Article Owning Upby Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2008 Social media technologies can be a powerful tool, but it’s important to know who within your organization should … Read Article Developing a Connectionby Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2008 You can’t engage your audience if you don’t have strategies to connect with them once you lure them … Read Article Participation Is Not Passiveby Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2008 Elvis has left the building and he took the audience with him.The only people left are fellow participants. … Read Article Show me the Moneyby Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2008 Currently, looking for the money in social media marketing is like asking directions in a foreign land when … Read Article Incentivize Your Audienceby Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2008 Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only … Read Article Blurring the Linesby Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2008 Recently, I posed my question to a diverse audience: “At your company, who is in charge of social … Read Article Social Networking Bailoutby Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2008 Our politicians, along with Wall Street, a few bankers and some mortgage firms may be able to take … Read Article The Social Animalby Chris Trayhorn, Publisher of mThink Blue Book on October 1, 2008 Almost everyone loves to be social, but sometimes it’s best to have a private party.Since this is a … Read Article Welcome to mThink.com: marketing, mobile and moreby Chris Trayhorn, Publisher of mThink Blue Book on August 4, 2008 Welcome to mThink.com, the new center for marketing thought-leadership. We have exciting plans for the future, bringing together … Read Article Understanding Technology Evolution: The Fallacy Of The S-Curveby Revenue Performance Staff on August 1, 2008 Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful … Read Article A Manifesto for Integrating Social Media Into Marketingby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 You’re capturing recency, frequency and monetary data about your customers. You’re recording customer service contacts. You’re doing your … Read Article Understanding Technology Evolution: The Fallacy Of The S-Curveby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful … Read Article Finally, Advertisers Can Calculate Real ROI From Digital Advertisingby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 Providing advertisers with a wealth of opportunities to reach their ever-splintering audiences, the Internet has earned a reputation … Read Article Lessons From Online Practice: New Advertising Models for All Mediaby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 The Online Advertising Playbook aggregates and synthesizes what has been learned about online advertising during its first 10 … Read Article B-to-B Online and Interactive Marketing: Cutting Through The Hypeby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 Online advertising, social networking, search engine marketing, Internet broadcasting, wikis, Web 2.0… What do these terms mean for … Read Article Sponsored Searchby Chris Trayhorn, Publisher of mThink Blue Book on August 1, 2008 Search and navigation are different behaviors, yet search engines are used to doing both. This means a good … Read Article« Previous 1 2 3 4 … 54 55 56 57 58 … 66 67 68 69 Next »