Affiliate Marketing

Articles About Affiliate Marketing

Ad-Supported Nation

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008

There’s no doubt that popular websites such as video clip destination Metacafe continue to be strong players because … Read Article

Looking for a Few Good Affiliates

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008

Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest … Read Article

They Can Hear Us Now: Q & A with Laura Marriott

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008

The president of the Mobile Marketing Association says that ads on mobile devices will only get better, more … Read Article

Fracas over Facebook and Trepidation with Twitter

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008

Since Facebook was featured on the cover of Newsweek magazine less than a year ago, it’s been called … Read Article

Rexanne Mancini: The Free Thinker

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008

Mancini says she thought the Internet was the wave of the future and wanted a way to connect … Read Article

Shine a Light

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008

It’s been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of … Read Article

Skinflint Search Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on January 1, 2008

I admit it – I’m a skinflint. Call me a tightwad, a miser – I don’t care. Basically, … Read Article

Getting it Bass-ackwards

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2007

I used to tell people that if they were shopping online and using Google to search for specific … Read Article

How Do You Know When It's Right?

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2007

Being a designer is fun. I get paid to play with pictures and colors all day long. How … Read Article

Pretenders vs. Contenders

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2007

We’re all looking for the next big thing in online marketing. We’re marketers. We’re innovators. We’re hungry for … Read Article

.mobi for All

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2007

Neil Michel bought .mobi top-level domains as soon as they were available without consulting his bosses. As eMedia … Read Article

Going for the Gold

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2007

If asked to identify the characteristics of an ideal product to market, most would likely put at the … Read Article

Natural Born Storyteller: Q & A with Steve Rosenbaum

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2007

Steve Rosenbaum made his name on MTV and doing documentaries. So it’s natural that he’s into Web video. … Read Article

Searching for Alternatives

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2007

It was a cold night in Pennsylvania when Leila Crooks was on Digg.com, the community-based popularity site, and … Read Article

Scott Jangro: The Engineer

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2007

Just try and find someone that doesn’t like Scott Jangro. It’ll be hard work. Jangro, the president of … Read Article

Vast Markets, But Fierce Competition

by Chris Trayhorn, Publisher of mThink Blue Book on November 1, 2007

Recently, the owner of a successful local brick-and-mortar mattress store contacted me, disillusioned by Internet marketing. He expected … Read Article

Infrastructure Solutions for Growing Businesses

by Chris Trayhorn, Publisher of mThink Blue Book on October 14, 2007

  Oracle and HP deliver flexible, affordable and easy-to-manage reference architectures that are tested and validated for optimal … Read Article

Search Wars

by Chris Trayhorn, Publisher of mThink Blue Book on September 1, 2007

Even though Google would prefer not to be a verb, the search giant is just that and more. … Read Article
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