Affiliate Marketing

Articles About Affiliate Marketing

Facebook Mobile Ads Delivering $10 eCPM

by Chris Trayhorn, Publisher of mThink Blue Book on June 28, 2012

TBG Digital reports that Facebook’s mobile-only Sponsored Stories ad format is getting 1.14% CTR, $0.86 CPC and $9.86 … Read Article
Press Release  NEW YORK CITY – June 26, 2012 – Rakuten LinkShare today announced the results of a … Read Article

Finally! A Simple Guide To Conversion Rate Optimization

by Revenue Performance Staff on June 28, 2012

The difference between success and failure in many campaigns these days comes down to how well the conversion … Read Article

Affiliates Still Losing Commissions To Cookie-Stuffing

by Revenue Performance Staff on June 28, 2012

The invaluable Wesley Brandi brings us his latest cookie-stuffing scammer or as he puts it, “Today’s featured fraudster” … Read Article

mCommerce & Mobile Search Overtaking Desktop

by Chris Trayhorn, Publisher of mThink Blue Book on June 27, 2012

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce … Read Article
Sponsored Partner Content It’s hard to believe, but true: A recent Ad-ology survey found that a whopping 46% … Read Article

Online Boom In Russia As Population Comes Online

by Chris Trayhorn, Publisher of mThink Blue Book on June 7, 2012

If you are interested in what’s happening online and in the start-up community in Russia – and you … Read Article

80% Of Facebook Users Never Respond To Ads

by Revenue Performance Staff on June 7, 2012

80% of Facebook users have never bought anything as a result of seeing an ad on the site. … Read Article

More Networks In Trouble. This Is Great News!

by Chris Trayhorn, Publisher of mThink Blue Book on June 7, 2012

This has been a week of bad news about CPA networks – this is great for the industry!

Ad Budgets vs. Time Spent: The Metric That Means Opportunity

by Chris Trayhorn, Publisher of mThink Blue Book on May 31, 2012

I’ve been talking for three years about networks and publishers positioning themselves to take advantage of the shift … Read Article

Insane Mobile Ecosystem Revealed!

by Revenue Performance Staff on May 23, 2012

The craziness of the mobile marketing ecosystem leaps out and grabs you by the throat in the latest … Read Article

Facebook Ads: Not Cheap, Not Effective

by Revenue Performance Staff on May 23, 2012

The average click-through rate (CTR) on Facebook ads is half that of an average ad banner and about … Read Article

TradeDoubler Financials: “Especially Bleak”

by Chris Trayhorn, Publisher of mThink Blue Book on May 10, 2012

It’s hard to get reliable insights into the inner workings of networks so I was interested to see … Read Article

If This Doesn't Persuade You To Put Campaigns On Mobile, Nothing Will

by Chris Trayhorn, Publisher of mThink Blue Book on May 2, 2012

How massive is mobile? Absolutely huge. More than you even think. A new analyst report reveals that mobile … Read Article

Apple Drinks Google's Milkshake

by Revenue Performance Staff on April 26, 2012

2012-Q1: Apple’s profits $11.6 Billion Google’s revenues $10.7 Billion And if the iPhone was a business on its … Read Article

Travel Vertical Heats Up For Summer

by Revenue Performance Staff on April 26, 2012

comScore reports that various travel categories occupied half of the top 10 fastest growing verticals during March as … Read Article

7 Reasons You Need To Be In China

by Revenue Performance Staff on April 18, 2012

Ad Age’s Digital Conference has been running this week and one presentation in particular caught my eye. Lau … Read Article

Google CPCs Drop As Facebook's Rise 28%

by Chris Trayhorn, Publisher of mThink Blue Book on April 18, 2012

In the last quarter Google’s CPC rates decreased by 12% compared to the year before, at the same … Read Article
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