Category: Affiliate Marketing

Throughout his career, Young-Bean Song has been at the forefront of analytic research and development in digital marketing. He currently oversees The ... Read Article

As if to make the point that Twitter does not rule the roost (yet), on Wednesday Mark Zuckerberg, the CEO of Facebook, ... Read Article

Comscore released their latest traffic figures for Twitter this week showing a remarkable increase in the first two months of this year ... Read Article

As companies battle to survive and/or grow in the toughest marketplace for decades, efforts to improve monetization are coming thick and fast. ... Read Article

Traditional wisdom says that cross-site duplication of online advertising is bad for business. And indeed duplication has traditionally been seen as redundant ... Read Article

Corporate marketing messages do not always reflect the market's perception of a product or service. The practice of "push" messaging was designed ... Read Article

Addressing the Association of National Advertisers in 2004, Jim Stengel, chief marketing officer of Procter & Gamble, threw down the gauntlet. As ... Read Article

Your advertising is invisible to a substantial segment of your audience. Intuitively, you know they're tuning out, but you need more than ... Read Article

Good market intelligence is imperative in today's increasingly competitive environment. Product segments are commoditizing; product life cycles are shortening; and with smart ... Read Article

Keith Pigues is chairman of the board of directors for the Business Marketing Association International and a member of the Executive Leadership ... Read Article

In a surprise press conference today a White House spokesperson announced that as part of the government rescue of the auto industry, ... Read Article

Consolidating its position at the cutting edge of new media technology, the Guardian newspaper today announced that it will become the first ... Read Article

Opera introduces Face Gestures, a revolutionary technology designed to make interacting with your browser easier and simpler on computers with cameras.

Qualcomm has announced a vast expansion of their wireless network. In order to provide the most expansive coverage possible, the convergence program ... Read Article

Regardless of technological change, the future of social media will be dictated by the community's rapid adoption of new media forms. Change ... Read Article