Category: Affiliate Marketing

A couple of weeks ago Toys'R'Us paid $5.1 million to buy the Toys.com domain name. This should have been a great deal ... Read Article

Microsoft has spent years trying to build an effective competitor to AdSense without much success but there are new reports that a ... Read Article

The Federal Trade Commission is suggesting that bloggers and social media users who express false statements about products they promote should be ... Read Article

Last week we noted that Twitter was going crazy and that we hadn't even seen March's stats yet. Well now we have. ... Read Article

Following last week's news of Amazon suddenly shutting down referral fees to affiliates resulting from PPC traffic, discussion seems to have moved ... Read Article

The keyword-tool provider AdGooroo this week released their Q1 2009 Search Engine Advertising Update which is based on an analysis of the ... Read Article

Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise ... Read Article

We all want to be new school and know the latest hit song (via iTunes). I wouldn't know what that was without ... Read Article

It can sometimes be difficult to determine whether your company is ready to implement "Marketing Operations." As described in "7 Deadly Sins" ... Read Article

Busy corporate marketing groups can be so focused on tactics and firefighting, they jeopardize their marketing investment. Overreacting to events, tackling symptoms ... Read Article

Larry Weber is chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of ... Read Article

As senior vice president of worldwide field operations at SPSS, Alex Kormushoff is responsible for leading the sales, services and marketing organizations ... Read Article

In 2004, when I wrote my first book, Web Analytics Demystified: a Marketer's Guide to Understanding How Your Web Site Affects Your ... Read Article

Marketers don't need to change the way they think. They just need new digital marketing technology and measures that conform to the ... Read Article

When you think of lead generation, do you think of: