• What Trump Means For Affiliate Marketing

    CPA networks are going to boom, payday loans are coming back big league and your $ex life is going to be so ... Read Article

    The Holiday Shopping List for Affiliate Marketers

    With the busiest shopping season of the year quickly approaching, most advertisers and publishers are carefully crafting and implementing their holiday campaigns. ... Read Article

    8 Ways To Find Super-Customers

    The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers ... Read Article

    The Most Important Marketing Metric (And It's Not CPA)

    How much can you afford to spend to acquire a new customer? It’s a big question, and one I see people getting ... Read Article

    The E-Commerce Magic Bullet (Hint: It’s Not AdWords)

    E-commerce companies often ask me why they’re struggling to compete. They think they are doing all the right things but they’re still ... Read Article

    Leading the Way in Influencer Marketing

    Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic ... Read Article

    Top Software Verticals to Promote in 2017

    The latest AffStat report shows that Online Services comes in third place among vertical preferences in the affiliate world, with 28.69% of ... Read Article

    4 Quick Tips To Enhance Your Affiliate Program

    One of the biggest misconceptions of affiliate marketing is that it’s a good way to make a quick buck. On the contrary, ... Read Article

    A Sideways Look At Performance Marketing

    The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots ... Read Article

    Five Essential Questions To Ask Your Network

    Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has a convincing pitch and ... Read Article

    The 4 Biggest Internet Trends Affecting Affiliate Marketing

    Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is famous for producing her huge “Internet Trends Report.” She just released her ... Read Article

    In Defense of Networks

    One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot of publishers are unhappy ... Read Article

    In Defense of Networks, Part. II

    “I can run my own affiliate program, Chris. Why should I use a network?” said the CMO of a major advertiser to ... Read Article

    Jackie Bates on Affiliate MarTech Opportunities

    Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk ... Read Article

    Blue Ribbon Panel: Interview Melissa Feemster

    Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful ... Read Article

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