All Blue Book Articles Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocksby Performcb on November 16, 2022 A robust tech suite acts as the backbone of any successful affiliate’s campaign strategy. In order to continue delivering quality leads, traffic, and conversions to marketers’ offers at … Read Article 5 tips for a better brand imageby CrakRevenue on November 8, 2022 Marketing strategy at the heart of your identity What is a brand image, really? When we talk about brand image, we refer to the perception an audience has … Read Article How Mac of All Trades Found Multi-Channel Successby Rakuten Advertising on November 6, 2022 Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten Advertising, mac of all trades was … Read Article Survey: What Consumers Want from Financial Services Providersby Rakuten Advertising on October 22, 2022 If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and what they value most. The Financial … Read Article The influencer marketing era: what does the future of web marketing hold?by CrakRevenue on October 20, 2022 What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in digital marketing dialogue, and it’s not … Read Article Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Seasonby Amber Paul, DMS Senior Vice President of Distribution on October 19, 2022 The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the competition with CPA campaigns can help … Read Article Jumpstart your 2023 affiliate marketing growth with these must-consider partnersby Alexandra Forsch, president of Awin US on October 16, 2022 In our first post, we outlined a roadmap for the right way to conduct an efficient partner audit based on brand needs and goals. Today’s post will give … Read Article Power partnerships: A growth roadmap for ecommerce successby Alexandra Forsch, president of Awin US on October 3, 2022 We’re all excited about the investment in the affiliate channel and recognition of the value it brings to brands. Historically, CMOs have viewed our industry as a niche, … Read Article Copyright Attorney Discusses Advertiser Vicarious Liability for Social Media Influencer Infringementby Richard B. Newman on September 21, 2022 UMG Recordings, Inc. v. Vital Pharmaceuticals, Inc., 2022 WL 2670339 (S.D. Fla. July 11, 2022) involves a copyright infringement action brought by a group of music publishers and … Read Article Consumer Shopping Trends to Look For in the 2022 Holiday Seasonby Rakuten Advertising on September 19, 2022 As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and what their budget is. To get … Read Article FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Databy Richard B. Newman on July 19, 2022 Lead generators and digital marketers, beware. The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead generation best practices are still front-and-center … Read Article Use of Certain Technologies to Track Web Session Data May Violate Lawby Richard B. Newman on July 13, 2022 Attention Lead Generators. The Ninth Circuit Court of Appeals recently held that use of certain technologies on a websites in order to track and record web session data … Read Article How Financial Marketers Can Boost New Customer Growth on an Affiliate Modelby Performcb on July 1, 2022 Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, shifts have been a growing demand … Read Article Crypto Griftonomics And Influencers In Affiliate Marketingby Chris Trayhorn, Publisher of mThink Blue Book on July 1, 2022 In so many ways, affiliate marketing is an amazing positive in the world. It offers many affiliates a chance to make money independently for the very first time, … Read Article Don't forget about click-to-call: the most underrated vertical for social media trafficby ClickDealer on June 14, 2022 Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it gets disregarded by people looking for … Read Article« Previous 1 2 3 4 5 … 21 22 23 24 Next »