Yahoo's Traffic Plummeting by Revenue Performance Staff, February 9, 2012 The trend is clear: Yahoo’s search traffic is on a steep decline. For the second month in a row, Yahoo lost significant share of U.S. searches, according to ComScore, falling 0.4 points to 14.1%. It has now lost almost a full percentage point in the last two months, and more than two points since last August. Filed under: Revenue Tagged under: Advertise, Industry Trends, Local Search, Organic Search