Tag: White Papers

With the new administration talking about a trillion dollars of infrastructure investment, the time for the intelligent utility of the future is ... Read Article

In the past, the utility industry could consider itself exempt from market drivers like those listed above. However, today's utilities are immersed ... Read Article

The nuclear power industry is facing significant employee turnover, which may be exacerbated by the need to staff new nuclear units. To ... Read Article

In the past, distribution demand reduction was a technique used only in emergency situations a few times a year - if that. ... Read Article

Smart or advanced electricity metering, using a fixed network communications path, has been with us since pioneering installations in the US Midwest ... Read Article

Change is being forced upon the utilities industry. Business drivers range from stakeholder pressure for greater efficiency to the changing technologies involved ... Read Article

For the last few decades the growth of the world's population and its corresponding increased demand for electrical energy has created a ... Read Article

The electric vehicle first made its appearance about a century ago, but it is only in recent years - months, to be ... Read Article

The smart grid is progressing well on several fronts. Groups such as the Grid Wise Alliance, events such as Grid Week, and ... Read Article

The Online Advertising Playbook aggregates and synthesizes what has been learned about online advertising during its first 10 years.[1] The book answers ... Read Article

Online advertising, social networking, search engine marketing, Internet broadcasting, wikis, Web 2.0… What do these terms mean for your B-to-B marketing strategy? ... Read Article

Search and navigation are different behaviors, yet search engines are used to doing both. This means a good search engine can handle ... Read Article

You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It ... Read Article