• Business Process Improvement

    In the past, the utility industry could consider itself exempt from market drivers like those listed above. However, today's utilities are immersed ... Read Article

    Future of Learning

    The nuclear power industry is facing significant employee turnover, which may be exacerbated by the need to staff new nuclear units. To ... Read Article

    Modeling Distribution Demand Reduction

    In the past, distribution demand reduction was a technique used only in emergency situations a few times a year - if that. ... Read Article

    Measuring Smart Metering's Progress

    Smart or advanced electricity metering, using a fixed network communications path, has been with us since pioneering installations in the US Midwest ... Read Article

    Managing Communications Change

    Change is being forced upon the utilities industry. Business drivers range from stakeholder pressure for greater efficiency to the changing technologies involved ... Read Article

    Online Transient Stability Controls

    For the last few decades the growth of the world's population and its corresponding increased demand for electrical energy has created a ... Read Article

    PHEVs Are on a Roll

    The electric vehicle first made its appearance about a century ago, but it is only in recent years - months, to be ... Read Article

    Successful Smart Grid Architecture

    The smart grid is progressing well on several fronts. Groups such as the Grid Wise Alliance, events such as Grid Week, and ... Read Article

    A Smart Strategy for a Smart Grid

    Every year, utilities are faced with the critical decision of where to invest capital. These decisions are guided by several factors, such ... Read Article

    B-to-B Online and Interactive Marketing: Cutting Through The Hype

    Online advertising, social networking, search engine marketing, Internet broadcasting, wikis, Web 2.0… What do these terms mean for your B-to-B marketing strategy? ... Read Article

    Sponsored Search

    Search and navigation are different behaviors, yet search engines are used to doing both. This means a good search engine can handle ... Read Article

    Web Analytics: The Non-Scary, Non-Techie Version

    You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

    A Manifesto for Integrating Social Media Into Marketing

    You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

    Understanding Technology Evolution: The Fallacy Of The S-Curve

    Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It ... Read Article

    Finally, Advertisers Can Calculate Real ROI From Digital Advertising

    Providing advertisers with a wealth of opportunities to reach their ever-splintering audiences, the Internet has earned a reputation as the most accountable ... Read Article

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