Tag: performance marketing

The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, ... Read Article

Interview with Erin Cigich, CEO of Clickbooth An increasing number of networks have major new-investor money behind them, funding more sophisticated technology ... Read Article

The Performance Exchange offers improved publisher performance, increased scalability for smaller advertisers and better, more granular targeting. Most importantly, Clickbooth’s Link-ID technology ... Read Article

The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots ... Read Article

Press Release - Introduce Comprehensive Suite of Performance-Based Digital Solutions Including

What are your two or three key performance marketing-related predictions for 2016? 1. New Customer Focus – as retail affiliate marketing continues ... Read Article

What are your two or three key performance marketing-related predictions for 2016? First, I predict the continued rise of the mobile market ... Read Article

What are your two or three key performance marketing-related predictions for 2016? Narrowed focus – I believe that it will be critical ... Read Article

Within the performance marketing industry, there is a small set of advertisers, publishers, agencies, and service providers who consistently outperform all the ... Read Article

Is it possible for the performance marketing industry to police itself in any meaningful way? It’s a question that has been asked ... Read Article