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CEO Interview: Dynu In Media

December 9, 2021 by Chris Trayhorn, Publisher of mThink Blue Book

Introducing Dynu In Media Pioneering affiliate marketing excellence in Vietnam North American and European networks have traditionally dominated affiliate marketing, however networks in other regions are now challenging more aggressively. First Israel, Russia and the Ukraine, and now Brazil, India and Vietnam: performance marketing is truly becoming a global … [Read more...]

How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk

December 3, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

ClickDealer is ranked as the best CPA network based in Europe in the Blue Book's first European Top 20 table. We chatted with CEO Taras Kiseliuk this week to find out what he thinks they are doing right and where they are going from here. Blue Book: Congratulations on being rated the best CPA network in Europe. Why do you think so many advertisers and publishers chose … [Read more...]

Kathy Bryan Of DMS (aka W4) Talks Women In Performance Marketing & What Lies Ahead

March 25, 2020 by Chris Trayhorn, Publisher of mThink Blue Book

When everything has gone crazy it can sometimes be easy to forget that life will return to normal soon enough. With that in mind I wanted to take a moment to recognize a recent promotion to CMO for one of my favorite people in the industry, Kathy Bryan of DMS (also referenced above). We spoke two weeks ago - it seems a lifetime now, of course – about her promotion and the role … [Read more...]

Blue Ribbon Panelist Interview: Ricky Ahuja

April 13, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? As a new affiliate I would identify up and coming niches that don’t have much competition. It’s almost pointless to compete in verticals with high competition because those markets are already saturated. Very specific niches with a bit of … [Read more...]

Jackie Bates on Affiliate MarTech Opportunities

April 6, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk of AdTech being consolidated into the larger concept of MarTech. If MarTech is the future of marketing, will affiliate networks be included, or will they stand apart? Jackie Bates: MarTech presents a huge opportunity for affiliate marketers. Networks that … [Read more...]

Blue Ribbon Panel: Interview Melissa Feemster

April 5, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful or too much bother? Why? While there are certainly very specific ad requirements enforced by Facebook, the platform itself is a critical component for brands. Facebook’s ad restrictions have been put in place to increase performance, which … [Read more...]

Blue Ribbon Panel: Q&A with JP Sauve

March 31, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? My strategy for success would involve learning as much as I could about the industry, choosing a vertical and traffic source, and then signing up to a reputable network like MaxBounty.  From there I would try my best to stick to a singular … [Read more...]

Blue Ribbon Panel Interview: Cristian Miculi

March 28, 2016 by Cristian Miculi

Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk of AdTech being consolidated into the larger concept of MarTech. If MarTech is the future of marketing, will affiliate networks be included, or will they stand apart? Cristian Miculi: I don’t see why affiliate networks would not be part of this. After all, … [Read more...]

Q&A: Geno Prussakov on Affiliate Marketing Hot Topics

March 25, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? Evgenii “Geno” Prussakov: In late 2015 we conducted a comprehensive analysis of 550 top affiliate programs across 6 major U.S. affiliate networks (CJ, Rakuten, ShareASale, AvantLink, Affiliate Window, and LinkConnector) which revealed that … [Read more...]

Blue Ribbon Panel Interview: Nicolas Chrétien

March 17, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

Interview: Nicolas Chrétien How is big data going to impact the performance marketing industry? I don't agree with the future-tense implication that big data hasn't yet made its impact—because it has. It's impacting the performance marketing industry everyday. Indeed, it’s more than an impact — one might even say it’s a revolution. Business intelligence and big data has … [Read more...]

Interview with CEO Ronen Hamatian

March 14, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

Sponsored Content Interview with CEO Ronen Hamatian Madrivo entered the Blue Book rankings with a bang this year. To what main factors do you attribute your success? When Madrivo first started, we defined our vision and have pursued it without relent. We started with a strategic deal between three of the largest super affiliates in the space, and as we’ve grown, we’ve never … [Read more...]

Blue Ribbon Panel Interview with Cristian Miculi

March 4, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

1. Over the last two years has it become harder or easier for newbie affiliates to enter the industry and make money? Why? Overall I believe it’s easier – there are many sources of education out there plus there are many tools to help you get and crunch data in order to be able to optimize it. I think that if you start with a solid game plan as an affiliate you shouldn’t have … [Read more...]

Blue Ribbon Panel: Interview with Ricky Ahuja

March 2, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

1. What did you learn from Affiliate Summit West? ASW was absolutely amazing this year. I was there on behalf of Click Syndicate and our booth was absolutely rocking. I actually learned a lot, mostly from meeting new people who are in the industry whom I hadn’t had the opportunity to meet before.  It’s always good to get an idea of new trends in the industry.  What struck me … [Read more...]

Blue Ribbon Panel: Interview with Melissa Feemster

February 29, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

How is big data going to impact the performance marketing industry?  Big data is going to drive the performance marketing industry forward and help all stakeholders be more efficient.  The affiliate channel usually tracks between 10-20% of an advertisers’ online spend, and has an extremely efficient ROI.  Think about the growth we could achieve if we became even 10% more … [Read more...]

Blue Ribbon Panel: Interview with Jackie Bates

February 25, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

1. What did you learn from ASW?  A couple of the many valuable ASW takeaways included meeting with members of  the Performance Marketing Association (PMA) and learning about their latest endeavors in elevating our industry. This includes their work to standardize how we recognize content sites compliant with FTC disclosure requirements; the PMA has also recently put out an … [Read more...]

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