When everything has gone crazy it can sometimes be easy to forget that life will return to normal soon enough. With that in mind I wanted to take a moment to recognize a recent promotion to CMO for one of my favorite people in the industry, Kathy Bryan of DMS (also referenced above). We spoke two weeks ago - it seems a lifetime now, of course – about her promotion and the role … [Read more...]
Blue Ribbon Panelist Interview: Ricky Ahuja
Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? As a new affiliate I would identify up and coming niches that don’t have much competition. It’s almost pointless to compete in verticals with high competition because those markets are already saturated. Very specific niches with a bit of … [Read more...]
Jackie Bates on Affiliate MarTech Opportunities
Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk of AdTech being consolidated into the larger concept of MarTech. If MarTech is the future of marketing, will affiliate networks be included, or will they stand apart? Jackie Bates: MarTech presents a huge opportunity for affiliate marketers. Networks that … [Read more...]
Blue Ribbon Panel: Interview Melissa Feemster
Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful or too much bother? Why? While there are certainly very specific ad requirements enforced by Facebook, the platform itself is a critical component for brands. Facebook’s ad restrictions have been put in place to increase performance, which … [Read more...]
Blue Ribbon Panel: Q&A with JP Sauve
Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? My strategy for success would involve learning as much as I could about the industry, choosing a vertical and traffic source, and then signing up to a reputable network like MaxBounty. From there I would try my best to stick to a singular … [Read more...]
Blue Ribbon Panel Interview: Cristian Miculi
Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk of AdTech being consolidated into the larger concept of MarTech. If MarTech is the future of marketing, will affiliate networks be included, or will they stand apart? Cristian Miculi: I don’t see why affiliate networks would not be part of this. After all, … [Read more...]
Q&A: Geno Prussakov on Affiliate Marketing Hot Topics
Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? Evgenii “Geno” Prussakov: In late 2015 we conducted a comprehensive analysis of 550 top affiliate programs across 6 major U.S. affiliate networks (CJ, Rakuten, ShareASale, AvantLink, Affiliate Window, and LinkConnector) which revealed that … [Read more...]
Blue Ribbon Panel Interview: Nicolas Chrétien
Interview: Nicolas Chrétien How is big data going to impact the performance marketing industry? I don't agree with the future-tense implication that big data hasn't yet made its impact—because it has. It's impacting the performance marketing industry everyday. Indeed, it’s more than an impact — one might even say it’s a revolution. Business intelligence and big data has … [Read more...]
Interview with CEO Ronen Hamatian
Sponsored Content Interview with CEO Ronen Hamatian Madrivo entered the Blue Book rankings with a bang this year. To what main factors do you attribute your success? When Madrivo first started, we defined our vision and have pursued it without relent. We started with a strategic deal between three of the largest super affiliates in the space, and as we’ve grown, we’ve never … [Read more...]
Blue Ribbon Panel Interview with Cristian Miculi
1. Over the last two years has it become harder or easier for newbie affiliates to enter the industry and make money? Why? Overall I believe it’s easier – there are many sources of education out there plus there are many tools to help you get and crunch data in order to be able to optimize it. I think that if you start with a solid game plan as an affiliate you shouldn’t have … [Read more...]
Blue Ribbon Panel: Interview with Ricky Ahuja
1. What did you learn from Affiliate Summit West? ASW was absolutely amazing this year. I was there on behalf of Click Syndicate and our booth was absolutely rocking. I actually learned a lot, mostly from meeting new people who are in the industry whom I hadn’t had the opportunity to meet before. It’s always good to get an idea of new trends in the industry. What struck me … [Read more...]
Blue Ribbon Panel: Interview with Melissa Feemster
How is big data going to impact the performance marketing industry? Big data is going to drive the performance marketing industry forward and help all stakeholders be more efficient. The affiliate channel usually tracks between 10-20% of an advertisers’ online spend, and has an extremely efficient ROI. Think about the growth we could achieve if we became even 10% more … [Read more...]
Blue Ribbon Panel: Interview with Jackie Bates
1. What did you learn from ASW? A couple of the many valuable ASW takeaways included meeting with members of the Performance Marketing Association (PMA) and learning about their latest endeavors in elevating our industry. This includes their work to standardize how we recognize content sites compliant with FTC disclosure requirements; the PMA has also recently put out an … [Read more...]
Blue Ribbon Panel: Interview With Erin Cigich
1. What did you learn from ASW? ASW was a fantastic experience for the Clickbooth team, as usual. It gave us a great opportunity to meet face to face with clients and hear feedback on our Performance Exchange. In fact, our newest release which allows affiliates to run a single offer, a group of offers or the CB Exclusive Offer Blend was a brainstorm from the show. 2. How is … [Read more...]
Blue Ribbon Panel: Interview with Chad French
1. Over the last two years has it become harder or easier for newbie affiliates to enter the industry and make money? Why? Having operated the PeerFly Affiliate Network for 7 years now I can tell you the rate of newbies entering the industry has definitely increased... but we’ve made it easier for them to become revenue producing affiliates. We have many proprietary tools and … [Read more...]