Tag: CampaignManagement

Following our new item yesterday about Yahoo! demanding repayment of $4.8 million for bad traffic, the market has had a chance to ... Read Article

Retargeting is hot and getting hotter. Witness relatively new startup AdRoll claiming revenue increases of over 400% together with over 2,000 new ... Read Article

Michael Wolf tells you what you need to know:

Some people claim that it is becoming harder to make money at affiliate marketing these days but a new start-up incubator project ... Read Article

Schaaf Consulting announced today that it has acquired PartnerCentric, creating one of the biggest outsourced program management companies in the industry. This ... Read Article

Google is cracking down. Last month, Google filed a trademark infringement lawsuit against Pacific WebWorks and several others as part of an ... Read Article

On various stages of their involvement with the affiliate marketing channel, merchants look in the direction of launching affiliate programs for the ... Read Article

Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you ... Read Article