comScore's 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. The report looks at the differences in the ways that smartphones and tablets are used in eCommerce, as well studying the international marketplace and the competition between Android and iOS platforms. Most interesting for us are the … [Read more...]
LinkConnector Merchant Offers Go Viral with the Network’s Newest Technology, Shareable Offers
Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to Go Viral Cary, NC -- February 27, 2013 -- LinkConnector, a leading Performance Marketing Network providing Affiliate Marketing, Tracking and Agency services to some of the … [Read more...]
The Next Generation of DirectTrack, Is DTX The Best Performance Marketing Platform of 2013?
Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform of 2013? The marketplace for performance marketing tracking platforms has become crowded over the last few years with low-cost networkin-a-box software competing with established, enterprise-level applications that … [Read more...]
SmarterChaos.com Forges Strategic Alliance with Credit.com
Press Release SmarterChaos.com LLC – Castle Rock, CO — 1/11/2013 — The Premier Affiliate Marketing and Online Performance Management Agency is pleased to announce its partnership with Credit.com. SmarterChaos.com has been retained to help bolster the online performance marketing and affiliate channels for this “best in class” financial online portal. This deal represents a … [Read more...]
Retargeting Will Transform Mobile Marketing in 2013
The hurdles were high but now – for the first time – mobile retargeting on a global scale has become a reality. Retargeting describes the ability to re-advertise to the 98% of shoppers who look but don’t buy, or to the 60% who leave their shopping basket agonisingly full but fail to checkout. It has finally come of age for mobile. Advertisers have been able to retarget … [Read more...]
The Publisher’s Guide to Affiliate Marketing
In the fall 2012 edition of this magazine I wrote an article, The CMO Guide to Affiliate Marketing, that established the basic principles every marketer needs to launch an effective affiliate marketing program. Now, I’m turning my attention to the entrepreneurial side — the affiliate/publisher. As an affiliate myself for the better part of a decade, I know that none of the … [Read more...]
The Benefits Of Going Performance
Big Brands and Direct Marketers Alike Can Recognize Greater ROI Through Dynamic Profiling. One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate good traffic from bad because not enough is known about the potential customer. If more information was … [Read more...]
The CMO Guide to Affiliate Marketing
Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising budget into our space. I’ve partnered extensively with Revenue Performance magazine over the last three years, and we are collaborating again to offer this guide for CMOs to help educate them on best practices … [Read more...]
Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen
Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers. Perhaps they don’t think it fits their model or their type of customer. Yet with demand growing among advertisers for new customers, and more US states looking at taxing affiliate sales, now is the time for … [Read more...]
Why You Should Embrace, Not Fear, Performance Marketing
All too often CMOs and brand managers are slow to adopt performance based marketing approaches. This has the effect of placing them at a real disadvantage in today’s marketplace, running the risk that a competitor will out-distance them by simply adopting performance marketing more quickly. Cost-Per-Action (CPA) is a results-based form of advertising in which you only pay for … [Read more...]
Tip-Of-The-Week The Best Content Research Tools
Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are several in here that we hadn't heard of … [Read more...]
The New Google Webmaster Guidelines Are Killing Affiliates
Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims that it is doing it for the benefit of its users, but often it seems Google is just taking care of its own web properties. Recent Google algorithm updates have punished "thin" content sites, yet somehow the scraped content that appears on so many of Google's … [Read more...]
AvantLink Launches Canadian Affiliate Network on 7th Anniversary
Press Release AvantLink.ca Features Exclusively Canada-Focused Merchants Park City, UT (PRWEB) October 01, 2012 AvantLink, an innovative affiliate network, has launched AvantLink.ca, the Canadian version of their network consisting of affiliate marketing programs specifically for that market. Since all merchants are focused entirely on that market, it makes … [Read more...]
Vibrant Redesigns The Most Annoying Ads In The World
Vibrant Media claims to reach 300 million unique users a month with its remarkably irritating in-text ad units. The good news is that they are redesigning them to reduce the annoyance factor and provide advertisers with more impact. Vibrant CEO Cella Irvine says: the redesign falls into three general areas — moving beyond “highlighted keywords” to “user notification,” … [Read more...]
Facebook Makes Its Mobile Move
Facebook today began to allow its data to be used for targeting mobile advertising in apps and websites. This is an extension of its "ad exchange layer" concept in which, rather than creating its own ad network, Facebook instead layers its demographic- and interest-based targeting on top of existing networks. If you wanted to know how Facebook can monetize without annoying its … [Read more...]