Category: Revenue Magazine Archive

When Brent Elias began working at CSN Stores.com in 2002, the Boston-based online home furnishings retailer didn't have an affiliate program. Elias ... Read Article

The roles played by each of the key parties in the affiliate marketing space are very clearly defined. Just like a well-oiled ... Read Article

Kerri Pollard took over the helm of Commission Junction as general manager over a year ago. Pollard's rise through the ranks - ... Read Article

The performance marketing landscape changed dramatically last year when Performics, the third largest network, was sold along with its parent company DoubleClick ... Read Article

Nearly a year ago, LinkShare president Steve Denton stepped down. The company named co-presidents. Jonathan Levine and Yasuhisa "Yaz" Iida are both ... Read Article

ShareASale.com founder and CEO Brian Littleton runs what is considered to be the fourth largest performance network in the United States. Littleton ... Read Article

Recently, I posed my question to a diverse audience: "At your company, who is in charge of social media marketing? Raise your ... Read Article

Our politicians, along with Wall Street, a few bankers and some mortgage firms may be able to take our money, but they ... Read Article

Almost everyone loves to be social, but sometimes it’s best to have a private party.Since this is a special issue, I wanted ... Read Article

You can’t engage your audience if you don’t have strategies to connect with them once you lure them in.A big part of ... Read Article

Social media technologies can be a powerful tool, but it's important to know who within your organization should be taking the lead ... Read Article

Elvis has left the building and he took the audience with him.The only people left are fellow participants. Social media has made ... Read Article

Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the ... Read Article

Budgets are tightening, and advertisers need to boost ROI- fast. The social Web is gaining value not only as a medium that ... Read Article

Welcome to mThink.com, the new center for marketing thought-leadership. We have exciting plans for the future, bringing together several independent initiatives under ... Read Article