• Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention

    2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the ... Read Article

    Why All Media Buyers Need to Add Pay Per Call in 2021

    Affiliate marketing is all about creating the most enticing offers to endorse a product or service and utilize the most valuable traffic ... Read Article

    Court Holds No TCPA Standing With Ringless Voice Mail Message

    The Eleventh Circuit recently held that a plaintiff does not suffer concrete injury through receipt of a single ringless voice mail message. Grigorian ... Read Article

    Promote E-gift Cards to Drive More Last-Minute Holiday Sales

    The final days of the 2020 holiday shopping season are upon us and if history is any indication, there is still plenty ... Read Article

    Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    In a year of changes, the biggest shift in retail has been the rapid growth and acceleration of ecommerce. During the pandemic, ... Read Article

    DoJ Announces Historic Civil Penalty in a Telemarketing Enforcement Action

    The Department of Justice has announced a settlement in which DISH Network LLC will pay $126 million in civil penalties to the ... Read Article

    How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk

    ClickDealer is ranked as the best CPA network based in Europe in the Blue Book’s first European Top 20 table. We chatted ... Read Article

    Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue

    CrakRevenue is one of the most interesting CPA networks in the industry. They have often been innovators, forging a different path, whether ... Read Article

    The Best CPA Networks In Europe

    Due to demand from our users world-wide, we are excited to launch our first ranking table of the best CPA networks in ... Read Article

    How Networks Drive Efficiencies For Advertisers & Publishers – An Interview With Some of The Perform[cb] Leadership Team

    mThink recently had the opportunity to virtually sit down with a few members of the leadership team at Perform[cb], including Chief Operating ... Read Article

    Can an EBR be Created DURING a Telephone Solicitation?

    At least one federal court ruled that an “established business relationship” can be created during a telephone call – and prevent further ... Read Article

    Beyond 2020: Perform[cb] on the Future of Performance Marketing

    Discussing the future of performance marketing with some of Perform[cb]‘s leadership team, including Chief Operating Officer, Brad Dobbins, Chief Strategy Officer, Matthew ... Read Article

    PerformLEAP®: The Future Of Marketing Platforms?

    When the world changes, good businesses evolve. In today’s performance marketing industry, this phenomenon is playing out in hyper-speed as the pandemic ... Read Article

    How to accelerate growth for affiliate partners in a year of extremes

    Affiliate marketing is on a roll. In January LinkedIn named affiliate marketing as one of the most in-demand skillsets, which was no surprise as brands are set ... Read Article

    What Will Health Insurance Open Enrollment Look Like This Year?

    Each year, insurance brands and publishers must prepare for open enrollment periods, which began November 1. The pandemic and election could be ... Read Article

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