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Advertisers, STOP mispricing your CPA leads!

April 20, 2015 by Revenue Performance Staff

One of the major components to a successful performance marketing campaign is the optimum pricing for leads.  Pay too much and the expensive conversion rate you could drive you out of business. Pay too little and the low quality leads could force such a high number of needed conversions that the result ends up the same. So how do you understand a lead’s true value? We decided … [Read more...]

Clickbooth Expands into Related Content Market

November 4, 2013 by Revenue Performance Staff

Press Release Clickbooth Announces Launch of RevContent, the Content Monetization Platform Sarasota, Florida (November 4th, 2013) - Clickbooth, the long-established performance-based online marketing company, announced today the release of RevContent, the next phase of their cost per click product formerly known as CBCPC. The evolved brand more accurately represents what the … [Read more...]

5 Steps to Accelerating International Growth

October 8, 2013 by Cristian Miculi

Software applications are ideal products to sell online but many merchants limit themselves to only selling into a single country. Whether you’re just starting to sell online or have an established business, selling internationally is an important opportunity for the development of your business overall. In this article we look at some of the key things to consider when seeking … [Read more...]

Apple's Woes Are Good For Performance Marketers

August 8, 2013 by Chris Trayhorn, Publisher of mThink Blue Book

It has been an article of faith for many mobile marketers that virtually all the profits are to be made from consumers using iPhones and iPads. Even though Apple's devices had significantly less market share than Android, they owned the consumers that actually bought products and services via a mobile device. The leading indicator in this area has always been the share of … [Read more...]

Thoughts On Google Affiliate Network Closing

April 17, 2013 by Chris Trayhorn, Publisher of mThink Blue Book

If you haven't heard already, yesterday GAN announced that they will be winding down their operations over the next few months. To anyone that has been paying attention, this is not surprising news. GAN has been a bad fit for Google from the very beginning. As Google has extended its tentacles into almost every aspect of online marketing, so the conflicts created by it having … [Read more...]

LinkConnector Merchant Offers Go Viral with the Network’s Newest Technology, Shareable Offers

February 27, 2013 by Revenue Performance Staff

Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to Go Viral Cary, NC -- February 27, 2013 -- LinkConnector, a leading Performance Marketing Network providing Affiliate Marketing, Tracking and Agency services to some of the … [Read more...]

LeadPile Launches Smart Ping Tree Technology

February 27, 2013 by Revenue Performance Staff

Press Release Proprietary algorithm fosters increased revenue for both buyers and sellers PHOENIX-(BUSINESS WIRE)-February 2013-LeadPile, the world's premier lead exchange, has launched an innovative ping tree system, designed to improve returns for both buyers and sellers. The new Smart Ping Tree's proprietary technology is engineered for high performance, increased revenues, … [Read more...]

Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen

November 8, 2012 by Russell Peachman

Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers. Perhaps they don’t think it fits their model or their type of customer. Yet with demand growing among advertisers for new customers, and more US states looking at taxing affiliate sales, now is  the time for … [Read more...]

The New Google Webmaster Guidelines Are Killing Affiliates

October 15, 2012 by Sheila K. Fox

Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims that it is doing it for the benefit of its users, but often it seems Google is just taking care of its own web properties. Recent Google algorithm updates have punished "thin" content sites, yet somehow the scraped content that appears on so many of Google's … [Read more...]

The Lead Generation Marketplace Grows Up

September 10, 2012 by Peter Klein

The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to the basic values that once made them … [Read more...]

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mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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