• It’s Time To Scale Your Home Services Lead Generation Campaigns

    As the weather warms up, home services brands should be looking for ways to maximize and modernize their lead generation strategies, with ... Read Article

    FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing

    In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying ... Read Article

    Secrets of Social Media Conversion

    Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel ... Read Article

    Why Hashed Email Is The Next Big Thing

    It’s become a cliche that mobile should come first these days, but there’s another split in online audiences that is just as ... Read Article

    Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile Commerce

    Press Release NEW YORK CITY – December 16, 2013 – Performance marketing network Rakuten LinkShare today announced double-digit year-over-year (YOY) growth during ... Read Article

    What Affiliate Marketing Can Learn From "The Voice"

    Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really ... Read Article

    Mozilla's Third Party Cookie Blocker Blocked?

    Following an open letter and petition from the IAB, Mozilla has essentially put its third-party cookie blocking technology on indefinite hold. It ... Read Article

    360 Days in the Life of Performance Marketing

    The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As this ... Read Article

    5 Steps to Accelerating International Growth

    Software applications are ideal products to sell online but many merchants limit themselves to only selling into a single country. Whether you’re ... Read Article

    Are You Asking for It? You’d Better!

    Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as ... Read Article

    LeadPile Launches Smart Ping Tree Technology

    Press Release Proprietary algorithm fosters increased revenue for both buyers and sellers PHOENIX-(BUSINESS WIRE)-February 2013-LeadPile, the world’s premier lead exchange, has launched ... Read Article

    The Publisher’s Guide to Affiliate Marketing

    In the fall 2012 edition of this magazine I wrote an article, The CMO Guide to Affiliate Marketing, that established the basic ... Read Article

    Digital River World Payments to Provide European Payments Services for Skullcandy

    Press Release MINNEAPOLIS – Dec. 10, 2012 – Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced ... Read Article

    The Benefits Of Going Performance

    One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The ... Read Article

    Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen

    Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or ... Read Article

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