• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing

February 15, 2023 by Richard B. Newman

In September 2022, the Federal Trade Commission announced that it had taken action against credit services company Credit Karma for allegedly deploying dark patterns to misrepresent that consumers were “pre-approved” for credit card offers.  The FTC alleges that the company used claims that consumers were “pre-approved” and had “90% odds” to entice them to apply for offers … [Read more...]

Secrets of Social Media Conversion

November 27, 2014 by Chris Trayhorn, Publisher of mThink Blue Book

Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel is different to the one that many of us are used to but, if it’s executed properly, a conversion-centered social media strategy can yield real ROI. The idea that social media traffic doesn't convert is so widely held by now that many … [Read more...]

Why Hashed Email Is The Next Big Thing

July 22, 2014 by Revenue Performance Staff

It's become a cliche that mobile should come first these days, but there's another split in online audiences that is just as important. I'm talking about the division between logged-in and not-logged-in visitors. Logged-in users are valuable, because their email address can be used to track them across multiple devices - an effective replacement for cookies in a world where … [Read more...]

Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile Commerce

December 18, 2013 by Revenue Performance Staff

Press Release NEW YORK CITY – December 16, 2013 – Performance marketing network Rakuten LinkShare today announced double-digit year-over-year (YOY) growth during Thanksgiving, Black Friday and Cyber Monday. Additionally, the company reported unprecedented results in transactions conducted on mobile devices. Specifically, Rakuten LinkShare reported the following results for … [Read more...]

What Affiliate Marketing Can Learn From "The Voice"

December 10, 2013 by Matt Frary

Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into many shows on TV because I tend to be too involved in dealing … [Read more...]

Mozilla's Third Party Cookie Blocker Blocked?

November 12, 2013 by Sheila K. Fox

Following an open letter and petition from the IAB, Mozilla has essentially put its third-party cookie blocking technology on indefinite hold. It seems as though pressure from members of Congress and the plea from the IAB that, "if you act on your plan to block third-party cookies in your Firefox browser, thousands of ad-supported small businesses like us may be forced to … [Read more...]

360 Days in the Life of Performance Marketing

November 12, 2013 by Peter Klein

The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As the next issue of Revenue+Performance will be highlights the best performing cost-per-action (CPA) and cost-per-sale (CPS) networks, it seems a good time to reflect on the past year in performance marketing and to look ahead to 2014. The performance marketing … [Read more...]

5 Steps to Accelerating International Growth

October 8, 2013 by Cristian Miculi

Software applications are ideal products to sell online but many merchants limit themselves to only selling into a single country. Whether you’re just starting to sell online or have an established business, selling internationally is an important opportunity for the development of your business overall. In this article we look at some of the key things to consider when seeking … [Read more...]

Are You Asking for It? You’d Better!

September 10, 2013 by Matt Frary

Affiliate Marketing is traditionally a sport played best by the big guys - the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic sources that are ignored in this situation. … [Read more...]

LeadPile Launches Smart Ping Tree Technology

February 27, 2013 by Revenue Performance Staff

Press Release Proprietary algorithm fosters increased revenue for both buyers and sellers PHOENIX-(BUSINESS WIRE)-February 2013-LeadPile, the world's premier lead exchange, has launched an innovative ping tree system, designed to improve returns for both buyers and sellers. The new Smart Ping Tree's proprietary technology is engineered for high performance, increased revenues, … [Read more...]

The Publisher’s Guide to Affiliate Marketing

January 14, 2013 by Peter Klein

In the fall 2012 edition of this magazine I wrote an article, The CMO Guide to Affiliate Marketing, that established the basic principles every marketer needs to launch an effective affiliate marketing program. Now, I’m turning my attention to the entrepreneurial side — the affiliate/publisher. As an affiliate myself for the better part of a decade, I know that none of the … [Read more...]

Digital River World Payments to Provide European Payments Services for Skullcandy

December 11, 2012 by Revenue Performance Staff

Press Release MINNEAPOLIS – Dec. 10, 2012 – Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced that it signed a global payments agreement with Skullcandy, Inc. (NASDAQ: SKUL), a high-growth performance lifestyle audio brand. Skullcandy is using the Digital River World Payments solution to build a localized European e- payments … [Read more...]

The Benefits Of Going Performance

December 6, 2012 by Ryan Schulke

Big Brands and Direct Marketers Alike Can Recognize Greater ROI Through Dynamic Profiling. One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate good traffic from bad because not enough is known about the potential customer. If more information was … [Read more...]

Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen

November 8, 2012 by Russell Peachman

Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers. Perhaps they don’t think it fits their model or their type of customer. Yet with demand growing among advertisers for new customers, and more US states looking at taxing affiliate sales, now is  the time for … [Read more...]

Why You Should Embrace, Not Fear, Performance Marketing

November 8, 2012 by Lee Aho

All too often CMOs and brand managers are slow to adopt performance based marketing approaches. This has the effect of placing them at a real disadvantage in today’s marketplace, running the risk that a competitor will out-distance them by simply adopting performance marketing more quickly. Cost-Per-Action (CPA) is a results-based form of advertising in which you only pay for … [Read more...]

Next Page »

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • How MyLead works, and what sets it apart from other affiliate networks?
  • You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
  • How To Build Long-Term Partnerships For Success
  • Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
  • How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
  • FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
  • Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2023 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy