• 5 Affiliate Marketing Trends for 2024: Navigating the Future Landscape

    In the ever-evolving realm of affiliate marketing, staying ahead of the curve is not just a strategy; it’s anecessity. Over the past ... Read Article

    5 Strategies To Leverage Affiliate Marketing In 2024

    In the dynamic digital marketing landscape, embracing diverse and multichannel strategies is key to reaching a broader audience. While various channels are ... Read Article

    The influencer marketing era: what does the future of web marketing hold?

    What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in ... Read Article

    8 Ways To Find Super-Customers

    The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers ... Read Article

    The Most Important Marketing Metric (And It's Not CPA)

    How much can you afford to spend to acquire a new customer? It’s a big question, and one I see people getting ... Read Article

    The E-Commerce Magic Bullet (Hint: It’s Not AdWords)

    E-commerce companies often ask me why they’re struggling to compete. They think they are doing all the right things but they’re still ... Read Article

    Holiday Season Email Attack!

    As we approach holiday season many e-commerce companies and merchants are gearing up their email campaigns in order to maximize sales at ... Read Article

    Micro-Moments #2: Intention-Rich Interactions

    34% of online retail purchases now happen on a mobile device. The products that are bought on mobile are the ones that ... Read Article

    Micro-Moments #1: Being There When Consumers Choose

    One of the most useful concepts that we at mThinkDigital use for our mobile e-commerce clients is Google’s Micro-Moments. The idea is ... Read Article

    How Will Amazon-Brand Products Affect Brand Owners?

    Amazon is going to start selling its own brands of food, diapers and cleaning materials. It has already been testing new brand ... Read Article

    Blue Ribbon Panel: Interview Melissa Feemster

    Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful ... Read Article

    Blue Ribbon Panel: Interview with Melissa Feemster

    How is big data going to impact the performance marketing industry? Big data is going to drive the performance marketing industry forward and ... Read Article

    Building Performance through Community, Transparency and Experience

    An Exclusive Q&A with Rakuten Affiliate Network GMs Melissa Feemster and Adam Weiss, Celebrating Five Years as Blue Book’s Best Affiliate Network. ... Read Article

    Blue Ribbon Panel: Interview with Melissa Feemster

    What are your two or three key performance marketing-related predictions for 2016? Next year we will see even more Mobile Shopping/In-store crossover.  ... Read Article

    Blue Book Panel: Interview with Melissa Feemster

    In five year’s time, will the CPS side of the performance marketing industry be bigger in the USA than it is now? ... Read Article
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