Author: Revenue Performance Staff

Getting your content marketing strategy right is more important than ever. Understanding your audience, your objectives and the landscape in which you ... Read Article

Coupon feeds are a great way to make money but automating around them can be technically intimidating. There are lots of tools ... Read Article

Press Release         PITTSBURGH – September 13, 2012 – Direct Response Technologies, a leading provider of global performance marketing ... Read Article

Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to ... Read Article

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who ... Read Article

NEW YORK CITY – August 7, 2012 – Rakuten LinkShare today announced the launch of the industry’s first comprehensive testing and certification ... Read Article

  Press Release: DirectTrack powers the Bigpoint affiliate program. PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of ... Read Article

The difference between success and failure in many campaigns these days comes down to how well the conversion process has been optimized. ... Read Article

The invaluable Wesley Brandi brings us his latest cookie-stuffing scammer or as he puts it, “Today’s featured fraudster” CouponsUniversity is allegedly defrauding ... Read Article

80% of Facebook users have never bought anything as a result of seeing an ad on the site. Reuters, who reported the ... Read Article

The average click-through rate (CTR) on Facebook ads is half that of an average ad banner and about 8 times less than ... Read Article

2012-Q1: Apple's profits $11.6 Billion Google's revenues $10.7 Billion And if the iPhone was a business on its own, it would probably ... Read Article

comScore reports that various travel categories occupied half of the top 10 fastest growing verticals during March as people start researching and ... Read Article

Ad Age's Digital Conference has been running this week and one presentation in particular caught my eye. Lau Seng Lee from Tencent ... Read Article