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Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season

October 19, 2022 by Amber Paul, DMS Senior Vice President of Distribution

Top 5 Ways To Leverage CPA Campaigns During The Holiday Shopping Season

The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the competition with CPA campaigns can help scale engagement and revenue. Ecommerce is forecasted to grow by “12.8% to 14.3%, year-over-year, during the 2022-2023 holiday season,” according to Deloitte, “reaching between $260 billion and $264 billion … [Read more...]

8 Easy Ways To Refresh An Email Campaign

December 13, 2021 by Amber Paul, DMS Senior Vice President of Distribution

Are You Regularly Updating Email Campaigns To Keep Customers Engaged? Publishers and advertisers know how important effective email strategies can be to their bottom lines. During the pandemic, email send volumes soared as brands looked for ways to reach their customers and encourage new online sales. Time and time again, email has proven itself to be effective — as long as … [Read more...]

The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales

November 22, 2021 by Amber Paul, DMS Senior Vice President of Distribution

The rise of listicles, which don’t take long to read or require much deep thought, is a natural evolution of the scrolling, skimming, social media-dominated culture that characterizes so many interactions online. The easy, quick format of a listicle can drive users to make purchases or engage with brands. Especially for marketers looking to capture savvy audiences, the right … [Read more...]

How Publishers Can Scale Monetization Efforts Using Push Marketing

June 23, 2021 by Amber Paul, DMS Senior Vice President of Distribution

Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and appealing offers. Monetized push marketing allows publishers to reach audiences after they have left a website. This innovative approach to monetization can help publishers scale existing efforts and are a logical addition to any … [Read more...]

Understanding & Overcoming Top Email Inboxing Challenges

April 20, 2021 by Amber Paul, DMS Senior Vice President of Distribution

For many publishers, robust email marketing campaigns are integral to success. Well-planned email strategies offer benefits up and down the funnel, creating brand awareness, driving traffic and encouraging conversions. However, a recent study by Webbula, Email Hygiene And Verification Trends And Benchmarks, found that email inboxing issues are an ongoing problem. Email … [Read more...]

Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

December 8, 2020 by Amber Paul, DMS Senior Vice President of Distribution

In a year of changes, the biggest shift in retail has been the rapid growth and acceleration of ecommerce. During the pandemic, ecommerce has become the favored buying method for shoppers across generations, especially for those who were reluctant to go out and preferred the safety of delivery or curbside pick-up. The Q3 U.S. retail forecast, as reported by eMarketer, predicts … [Read more...]

Lead Generation Campaign Best Practices

February 3, 2020 by Amber Paul, DMS Senior Vice President of Distribution

Lead generation campaigns can be incredibly beneficial for brands looking to boost customer acquisition and engagement. With U.S. spending on digital lead generation campaigns estimated at $2.6 billion in 2019 and projected to grow to $3.2 billion by 2023, it’s clear that more and more brands are launching and expanding lead generation campaigns. In order to create a successful … [Read more...]

9 Tips About Listicles For Digital Marketers

November 22, 2019 by Amber Paul, DMS Senior Vice President of Distribution

listicles

The internet has thousands, possibly millions, of listicles about cats. In fact, a quick search reveals “17 Cats Who Look Like Madonna” as an option, but listicles can be more than just feline/popstar mash-ups and instead offer valuable opportunities for marketers to reach consumers who are in a shopping mindset. The rise of listicles, which don’t take long to read or require … [Read more...]

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