• Copyright Attorney Discusses Advertiser Vicarious Liability for Social Media Influencer Infringement

    UMG Recordings, Inc. v. Vital Pharmaceuticals, Inc., 2022 WL 2670339 (S.D. Fla. July 11, 2022) involves a copyright infringement action brought by ... Read Article

    Consumer Shopping Trends to Look For in the 2022 Holiday Season

    As the holiday season approaches and retailers prepare to attract customers, it’s important to know who is shopping, when they’re shopping and ... Read Article

    3 Strategies To Optimize Your OEP/AEP Campaign Strategy

    The open enrollment period (OEP) and annual enrollment period (AEP) are essential times for health insurance advertisers looking to create interest, drive ... Read Article

    How Financial Marketers Can Boost New Customer Growth on an Affiliate Model

    Over two years beyond the start of the Covid-19 pandemic, the finance industry continues to experience major consumer shifts. Among these consumers, ... Read Article

    Crypto Griftonomics And Influencers In Affiliate Marketing

    In so many ways, affiliate marketing is an amazing positive in the world. It offers many affiliates a chance to make money ... Read Article

    Don't forget about click-to-call: the most underrated vertical for social media traffic

    Pay-per-call is often overlooked by performance marketers when choosing a vertical to monetize the traffic in. It is particularly puzzling when it ... Read Article

    Why Should Marketers Invest In Pay Per Call?

    There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to ... Read Article

    Perform[cb]’s New Mobile App For Partners Is A Game Changer

    Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to ... Read Article

    CEO Interview: Dynu In Media

    Introducing Dynu In Media Pioneering affiliate marketing excellence in Vietnam North American and European networks have traditionally dominated affiliate marketing, however networks ... Read Article

    Performance Marketing M&A Accelerates

    The news last week that DMS has acquired SmarterChaos came as no surprise. This deal seems an obvious one as networks scramble ... Read Article

    Why Affiliate Marketers Need To Care About Politics In 2020

    2020 is shaping up to be the most intense presidential campaign in history, with well over a billion dollars predicted to be ... Read Article

    AvantLink Launches Canadian Affiliate Network on 7th Anniversary

    Press Release AvantLink.ca Features Exclusively Canada-Focused Merchants   Park City, UT (PRWEB) October 01, 2012   AvantLink, an innovative affiliate network, has ... Read Article

    TradeDoubler Financials: “Especially Bleak”

    It’s hard to get reliable insights into the inner workings of networks so I was interested to see TradeDoubler’s recent presentation of ... Read Article

    Travel Vertical Heats Up For Summer

    comScore reports that various travel categories occupied half of the top 10 fastest growing verticals during March as people start researching and ... Read Article

    Why Waste Money on Social Media?

    An old saying handed down from the Madison Avenue advertising industry states that 50% of a typical ad budget is wasted. The ... Read Article

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