Another Thought On Facebook's "Strategic Pivot" by Chris Trayhorn, Publisher of mThink Blue Book, March 20, 2014 Those of us that have been in online marketing for a while will remember the old advice to newbies: always buy your own domain name. Don’t invest in building up someone else’s website. It seems like the simplest lessons are the most easily forgotten. And there are a million suckers born every minute. Filed under: Revenue, Revenue Blog, Social Media Tagged under: Facebook, Social Marketing About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.