Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel is different to the one that many of us are used to but, if it’s executed properly, a conversion-centered social media strategy can yield real ROI. The idea that social media traffic doesn't convert is so widely held by now that many … [Read more...]
Another Thought On Facebook's "Strategic Pivot"
Those of us that have been in online marketing for a while will remember the old advice to newbies: always buy your own domain name. Don't invest in building up someone else's website. It seems like the simplest lessons are the most easily forgotten. And there are a million suckers born every minute. … [Read more...]
Guess What Facebook Is About to Do To Thousands Of Your Fans
Facebook is in the process of pulling the biggest bait-and-switch in history. They have spent years persuading umpteen brands, businesses and boy-bands that the best way to invest Internet marketing dollars was to build up huge numbers of Facebook "Likes". A big Facebook fan-following, we were told, was the key to social marketing success. Well, now they've got you hooked, and … [Read more...]
Facebook Buys Israeli Start-Up, Onavo, to Boost Global Internet Access
In Facebook's quest to connect the universe or at least the world, the social media titan has acquired Onavo, an Israeli start-up specializing in mobile utility application development. This the first time Facebook will run a research and development center in Israel. Purchase price is estimated to be between $150 - $200 million dollars, giving Facebook the ability to produce … [Read more...]
The Future of Performance Marketing: More Consolidation & Better Social Media Lead Generation
Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching Lead Generation Cards — foretell the future of performance marketing. There are two trends moving in parallel: the increasing consolidation of the industry that will result in only a few select full-service players and niche … [Read more...]
Mo-Lo-So-Glo Revoution and the Death of Douchbaggery
Three huge trends are coming together in performance marketing and are going to change the way we do business. The question is, are you going to be able to change fast enough to keep up? Mobile is leading the way, disrupting the traditional media landscape and providing new opportunities for the fast and nimble. Big data is becoming ever-more relevant as statistical analysis … [Read more...]
LinkConnector Merchant Offers Go Viral with the Network’s Newest Technology, Shareable Offers
Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to Go Viral Cary, NC -- February 27, 2013 -- LinkConnector, a leading Performance Marketing Network providing Affiliate Marketing, Tracking and Agency services to some of the … [Read more...]
Forget About Clicks! Facebook Scrambles
If someone asks you how well your ads work, answer a different question. Facebook is facing skepticism on how well Facebook Ads actually work so, rather than showing how many ad clicks their ads generate, they have instead commissioned research showing that - surprise! - clicks aren't important. Reach and frequency are what matters. Facebook teamed up with Datalogix, a data … [Read more...]
Facebook FBX Retargeting Ads Worth 3x More
As Facebook's new FBX exchange kicks into gear the networks brokering the inventory are reporting that the market rate for the retargeted ads are significantly higher than Facebook's traditional display rates. That isn't a surprise - retargeted ads convert much better than even highly demo-targeted ads - but what's interesting is the idea that eventually retargeting may … [Read more...]
Facebook Makes Its Mobile Move
Facebook today began to allow its data to be used for targeting mobile advertising in apps and websites. This is an extension of its "ad exchange layer" concept in which, rather than creating its own ad network, Facebook instead layers its demographic- and interest-based targeting on top of existing networks. If you wanted to know how Facebook can monetize without annoying its … [Read more...]