White Papers The Marketing Times Are a-Changin'by Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Come gather ’round, marketers, wherever you roam. And admit that the waters around you have grown. And accept … Read Article Q&A: Mike Jacobsby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Mike Jacobs is chief services officer for iMarketing, an online marketing agency serving clients like Yahoo, Dow Jones, … Read Article The Internet Generation Conundrumby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Born with a mouse in their hands and weaned on mobile phones, IM and Facebook profiles, the Internet … Read Article The Kids Are All Right – Are You the Problem?by Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 I have had the great pleasure, for the better part of the past seven years, to act like … Read Article New Communications Approaches in Marketingby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 The early part of the 21st century has witnessed an explosion in the number of media that marketers … Read Article Q&A: Young-Bean Songby Chris Trayhorn, Publisher of mThink Blue Book on April 6, 2009 Throughout his career, Young-Bean Song has been at the forefront of analytic research and development in digital marketing. … Read Article Overlap Mattersby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Traditional wisdom says that cross-site duplication of online advertising is bad for business. And indeed duplication has traditionally … Read Article The Corporate Website: Five Strategies for Making Your Site More Relevant and Socialby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Corporate marketing messages do not always reflect the market’s perception of a product or service. The practice of … Read Article Web 2.0 and Marketing Strategyby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Addressing the Association of National Advertisers in 2004, Jim Stengel, chief marketing officer of Procter & Gamble, threw … Read Article Can You Connect With The Ad-Averse Segment Of Your Audience?by Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Your advertising is invisible to a substantial segment of your audience. Intuitively, you know they’re tuning out, but … Read Article The Customer Advisory Board: A How-to Guide for The Internet Ageby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Good market intelligence is imperative in today’s increasingly competitive environment. Product segments are commoditizing; product life cycles are … Read Article Q&A: Keith Piguesby Chris Trayhorn, Publisher of mThink Blue Book on April 2, 2009 Keith Pigues is chairman of the board of directors for the Business Marketing Association International and a member … Read Article Think Liquidby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Regardless of technological change, the future of social media will be dictated by the community’s rapid adoption of … Read Article Two Sides of Consumer-Generated Media: Listening and Participatingby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Social media is providing marketers with an array of tools and opportunities that offer an unusual entrée into … Read Article The New Pay-to-Play Model in the Blogosphereby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 The old model of journalism is dying, at least online. Relationships between companies and media writers have been … Read Article Engage or Perish: The Choice Is Yoursby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Like the Industrial Age, the Conversation Age (often referred to as Web 2.0) requires businesses to change and … Read Article 12 Essential Tips For Success in Social Mediaby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 Whether you call it social media or consumer-generated content, there’s no debate over the accelerating popularity of Internet … Read Article A Firsthand Tale Of Adopting Web 2.0 Technology To Build Brandby Chris Trayhorn, Publisher of mThink Blue Book on March 30, 2009 As marketing evolves into a two-way conversation that technology enables, it changes how we interact with customers and … Read Article« Previous 1 2 3 4 … 16 17 18 19 Next » Contact Us We want to hear from our community. Please contact us with questions, comments or updates to the networks — it’s a rapidly changing landscape and we value all input. First Name *Last NameEmail Address *Message0 / 180 Send Message