I hope all your costume planning, pumpkin carving and Halloween preparations have come together. I always have a conflict on this day because it’s the birthday of someone special in my life.

I’ll be on the look out for all the Sarah Palin and Tina Fey costumes in the streets tonight. I’m not that creative when it comes to whipping up a costume from scratch and missed out on a party last week when I noticed “costume required” on the invite. Let me share with you another good reason to advertise on the packages your business sends out. This week, a few boxes were delivered to the office from BuyCostumes.com. Seeing the advertising on the boxes prompted me to log on to check out some last minute costume options since they have one of the largest affiliate programs in the costume category.

Anyway, it’s a wrap on October and many performance marketers are wrapping up their month end and heading to New York for Ad:Tech next week. It will be a busy week with the New York Marathon on Sunday and Election Day on Tuesday.

Don’t forget to send in your ballot and be sure to get out and vote!