Tag: mtadmin

The Mobile Marketing Monster

Tony Phillip will tell you the exact moment he knew that mobile marketing and advertising - predominantly via cell phones - had ... Read Article

Sex Education

You may or may not approve of what they are marketing, but nearly everyone can learn something from the strategies that the ... Read Article

Gambling Stakes Rise

You can't drive on the highway, watch TV or go to the supermarket without being reminded of America's obsession with betting. Casinos ... Read Article

Taking A Stand: Q & A with Brian Littleton

ShareASale is an affiliate network that has taken a hard stance on spyware, adware and parasite-ware by not allowing any downloadable applications ... Read Article

Leading the Way

Online lead generation gets no respect. Online lead generation affiliates less so. While the sector is growing by leaps and bounds - ... Read Article

Anne Fognano: The Mother Lode

The old adage that necessity is the mother of invention is certainly true when it comes to this mother.More than a decade ... Read Article

Performance Marketing Prognostication

It's that time of year again when we ask industry movers and shakers to look back at the past 12 months and ... Read Article

Hybrid Auctions Are Taking Over

As author Robert C. Gallagher observes, "Change is inevitable - except from a vending machine." And so it comes as no surprise ... Read Article

Google Hates Affiliates

Back in January 2005 Google changed its Adwords policy to read, "We'll only display one ad for affiliates and parent companies sharing ... Read Article

Santa in September

Kathy Eickenberg, who runs PurpleBearsShopnEarn.com, knows exactly what she is going to do this holiday season to ramp up her Christmas sales. ... Read Article

The Social Security

Sites that rely on user-generated content are altering the human fabric of the Internet and the way that performance marketers reach out ... Read Article

Optimize Your Blog for Search

Some folks compare organic search marketing to public relations, where you are trying to get free attention for your business. They further ... Read Article

Performance Powerhouse: Q & A with Steve Denton

Earlier this year Steve Denton was named president of LinkShare, following the resignations of Chairman and CEO Stephen Messer and President and ... Read Article

Going to the Mat

In the last two issues of Revenue magazine I've written about mistakes that affiliates make, highlighting common errors that most affiliates commit ... Read Article

eBay: What's in Store

Describing eBay as a commerce website is like saying Elvis was a singer. The 11-year-old company that began as a virtual flea ... Read Article
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