Each year, insurance brands and publishers must prepare for open enrollment periods, which began November 1. The pandemic and election could be factors in how people make their insurance decisions, and insurance marketers and publishers should be ready to deploy strategies that meet consumer needs and address new concerns. Differentiation Will Be Key As Insurance Shoppers … [Read more...]
Top Pay-Per-Call Verticals And Why They Matter
As the #1 rated Pay-Per-Call network, we at Aragon have made it a priority to provide our affiliates and advertisers with a clear path to ROI in mobile marketing, and especially in Pay Per Call. Pay-Per-Call works across a wide range of verticals. Here are the top three verticals that have shown the strongest growth and deliver the highest returns. Finance According to U.S. … [Read more...]