With implementation of Europe’s General Data Protection Regulation just two weeks away, it is time to state a hard truth: Google and Facebook are not your friends. They seems friendly enough, of course. They give you a free ad server and a nice website analytics tool, and Facebook helps you see pictures of your friends' vacations. But remember what it is costing you: your … [Read more...]
BuzzFeed’s Affiliate Network & Google’s Destruction Of Publisher Revenues
Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. The bad news is that virtually all of that growth went to just two companies: Google and Facebook. What has come to be known by industry analysts as “The Duopoly” vacuumed … [Read more...]
Why Performance Can Win Against Google
I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist content on YouTube. In combination with the rolling avalanche of awareness of rampant fraud in the AdTech industry, this represents perhaps the biggest opportunity for performance marketing to penetrate major brands that we have … [Read more...]
ClickDealer Becomes Certified Google Partner
PRESS RELEASE Google recognizes ClickDealer, a global performance marketing agency, for its reliability and transparency. London, UK – November 11, 2014 - Web giant Google recently recognized ClickDealer, a performance-based Internet Marketing company specializing in Cost-Per-Action campaigns, as a certified Google Partner. ClickDealer is proud to be affiliated with the world’s … [Read more...]
"Google Is Totalitarian And Makes Robots That Kill People"
That's according to the guy that just walked down the aisle in the middle of the I/O Google developer conference. Of course, he is exaggerating. Anyone would think that Google was aggressively buying up advanced military robotics companies and now employs almost a third of the AI experts in the world...oh. "Adding to Google’s mixture of eccentric acquisitions is word that … [Read more...]
Google Wants To Run Everything, Everywhere
This morning Google made a slew of new product announcements at its annual developer conference, I/O. some highlights of the presentation: Android now has over 1 billion active users (insert pinky finger into corner of mouth a la Dr Evil); There is new Android platform specifically designed for wearable devices such as smartwatches: AndroidWear; There's yet another … [Read more...]
So, Why Isn't *Your* Business Opportunity Worth $15 Trillion?
Mobile payments represent the big battle that is still to be fought between the giants of the industry. Retail worldwide was worth $15 trillion in 2013, with mobile being $235 billion of that. Mobile's share is predicted to grow well beyond that and who controls those transactions will own a large part of the Internet. Visa and masterCard are obvious contenders, as are Apple, … [Read more...]