Tag: Featured

Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching

Web browser developer Mozilla has made it clear that at some point in the near future they will implement third party cookie ... Read Article

It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics ... Read Article

How do some performance marketing networks keep succeeding against all odds? Why is it that while some CPA networks vanish almost overnight, ... Read Article

Certainly we've all heard about the e-commerce companies that expanded into new markets and successfully increased sales, elevated brand awareness and

Two of the more recent innovations to come along in online advertising, native ads and programmatic platforms, are changing the content advertising ... Read Article

The hurdles were high but now – for the first time – mobile retargeting on a global scale has become a reality. ... Read Article

We all know that mobile commerce is poised to explode in the next few years. While its adoption has seemed slow when ... Read Article

One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The ... Read Article

Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for ... Read Article

Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or ... Read Article

All too often CMOs and brand managers are slow to adopt performance based marketing approaches. This has the effect of placing them at ... Read Article

Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. ... Read Article

Facebook today began to allow its data to be used for targeting mobile advertising in apps and websites. This is an extension ... Read Article

At a time when pretty much every organization or affiliate has a social media presence, it’s amazing how many don’t have any ... Read Article