In a year of changes, the biggest shift in retail has been the rapid growth and acceleration of ecommerce. During the pandemic, ecommerce has become the favored buying method for shoppers across generations, especially for those who were reluctant to go out and preferred the safety of delivery or curbside pick-up. The Q3 U.S. retail forecast, as reported by eMarketer, predicts … [Read more...]
The Equifax Hack Affects Every eCommerce Company
It was revealed this week that Equifax, one of the biggest consumer credit reporting bureaus in the world, had allowed hackers to steal Social Security numbers and other data on as many as 143 million Americans. Equifax: “You missed a payment on your credit card? Forget about buying a house.” Also Equifax: “We lost personal information belonging to 90% of employed Americans? … [Read more...]
8 Ways To Find Super-Customers
The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your business. These are the customers who can be most easily persuaded to spend even more and who are likely to remain customers for the longest period of time. … [Read more...]
The E-Commerce Magic Bullet (Hint: It’s Not AdWords)
E-commerce companies often ask me why they’re struggling to compete. They think they are doing all the right things but they’re still not growing. Even though they are spending big budgets with their SEM agency, Amazon is crushing them, they can’t find any volume on AdWords and new customers aren’t staying with them past the first order. They keep running faster and faster, but … [Read more...]
Micro-Moments #1: Being There When Consumers Choose
Part 1 of our new series on Micro-Moments One of the most useful concepts that we at mThinkDigital use for our mobile e-commerce clients is Google's Micro-Moments. The idea is deceptively simple: mobile enables consumers to interact with your brand, any time, any place. And as Woody Allen nearly said, 90% of success is just showing up. Consumers might be choosing between … [Read more...]
Blue Ribbon Panel: Interview Melissa Feemster
Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful or too much bother? Why? While there are certainly very specific ad requirements enforced by Facebook, the platform itself is a critical component for brands. Facebook’s ad restrictions have been put in place to increase performance, which … [Read more...]
Blue Ribbon Panel: Interview with Melissa Feemster
How is big data going to impact the performance marketing industry? Big data is going to drive the performance marketing industry forward and help all stakeholders be more efficient. The affiliate channel usually tracks between 10-20% of an advertisers’ online spend, and has an extremely efficient ROI. Think about the growth we could achieve if we became even 10% more … [Read more...]
Building Performance through Community, Transparency and Experience
An Exclusive Q&A with Rakuten Affiliate Network GMs Melissa Feemster and Adam Weiss, Celebrating Five Years as Blue Book’s Best Affiliate Network. Kicking off a milestone year, Rakuten Affiliate Network has a lot to celebrate. It was just awarded the top spot on mThink’s annual ranking of the world’s best affiliate networks for the fifth consecutive year. This year also … [Read more...]
Blue Ribbon Panel: Interview with Melissa Feemster
What are your two or three key performance marketing-related predictions for 2016? Next year we will see even more Mobile Shopping/In-store crossover. It will be the year when O2O goes from a "test idea" to a true focus for large retailers. With 75% of consumers using their mobile devices in store to read reviews, find better pricing or make an actual purchase, I predict … [Read more...]
Blue Book Panel: Interview with Melissa Feemster
In five year’s time, will the CPS side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? The CPS space has only growth ahead. For example, we’ve seen the evolution of Publisher models over the past few years and believe they will continue finding new ways to innovate and reach consumers through mobile and social … [Read more...]
4 Key BLUE BOOK CPA/CPS Network Survey Insights
The 2015 BLUE BOOK league tables brought together the opinions of over 20,000 online advertisers and publishers from across the world. Respondents were primarily from the USA and Canada but in total we received responses from over 40 different countries - an amazing collective effort by the members of the performance marketing industry. A month on from the headline-grabbing … [Read more...]
So What's Next for Affiliate Marketing?
Affiliate marketing just celebrated its 20th birthday and – wow – has it changed! Just look at the last few years. New and different affiliate models continue to appear, the world is getting smaller through the international reach of publishers, and the customer journey and experience have become ever so scrutinized. This is coupled with the consumer shift in consumption -- … [Read more...]
ClickBank 3.0 Launch Adds New Features That Boost Sales Revenue for Online Merchants
Press Release Wednesday, April 2nd, 2014 Denver, CO ClickBank, the digital commerce & marketing platform serving tens of thousands of entrepreneurs and online merchants, today launched ClickBank 3.0 with a suite of new e-commerce features. ClickBank 3.0 includes the Affiliate Finder, which uses data to match entrepreneurs and online merchants to the best affiliates to … [Read more...]
Rakuten LinkShare Reports Double-Digit Growth in Performance Marketing Network for the Valentine’s Day Shopping Season
Press Release NEW YORK CITY – March 19, 2014 – Rakuten LinkShare today announced double-digit year-over-year (YOY) growth in its performance marketing network for the 2014 Valentine’s Day shopping season. Specifically, the company reported the following results for the period of January 24 through February 13, 2014 when consumers spent an estimated $17.3B in the United States … [Read more...]
360 Days in the Life of Performance Marketing
The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As the next issue of Revenue+Performance will be highlights the best performing cost-per-action (CPA) and cost-per-sale (CPS) networks, it seems a good time to reflect on the past year in performance marketing and to look ahead to 2014. The performance marketing … [Read more...]