Tag: Columns

Being a designer is fun. I get paid to play with pictures and colors all day long. How bad can that be? ... Read Article

We're all looking for the next big thing in online marketing. We're marketers. We're innovators. We're hungry for new techniques, tools and ... Read Article

In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants ... Read Article

Being "Dr. Makeover" comes with plenty of pressure. There's an expectation that everything I touch will be inherently beautiful and optimized for ... Read Article

Thanks to social networking sites such as YouTube, online video has quickly become an everyday part of the online experience. While marketers ... Read Article

When I say the word "marketing," what do you think of? Probably some kind of advertising - maybe a TV commercial for ... Read Article

The new geography features auction-based ad exchanges and conglomerated companies with divisions that buy, sell and distribute ads: something that would have ... Read Article

In my last column, you were warned to "Never watch sausage being made," lest you find the process so unappetizing you'd never ... Read Article

For many aspiring affiliates, the phrase Affiliate Lifestyle conjures up visions of big beautiful homes and shiny new sports cars. Graphic images ... Read Article

What can you do when you've invested in Web initiatives and it looks like the investment isn't paying off? For some industries, ... Read Article

Steve DiPietro is amazed at how frequently he listens to prospective clients parroting clickthrough percentages, Web traffic statistics and conversion ratios with ... Read Article

It's the headline any search marketer would dread: "Google Bans BMW for Search Spamming." For well-known companies, such bad publicity is reason ... Read Article

Kimberly Griffiths knows all too well what it feels like to be drowning in a sea of debt. Like many Americans, she's ... Read Article

Food has recently been called everything from the new theater to the new porn. Regardless of how you think about food, you ... Read Article

Your phone rings. A good friend is calling, more excited than you've heard her in months. "My book is on the home ... Read Article