• Growing in an Unhealthy Climate

    Economists, politicians and media types are no longer arguing whether or not the economy is in a recession. Instead most are debating ... Read Article

    Lights, Cameras, Action!

    Raise your hand if you've heard of Blendtec. I bet you are familiar with Blendtec and I bet I know how you ... Read Article

    The Importance of Follow-through

    I am not a golfer- but I rented some clubs and hit at a driving range for the first time a few ... Read Article

    YouTube Should Get Down to Business

    According to the U.S. Census Bureau,there are nearly six million businesses in the United States. Think about the enormity of that number.That's ... Read Article

    Affiliates are Bullish

    With the U.S. dollar sinking to new lows, oil and gold attaining new heights, and both food and gasoline prices rising quickly: ... Read Article

    Late for a Date

    This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & ... Read Article

    Shine a Light

    It's been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of CBS' "60 Minutes" asked ... Read Article

    Skinflint Search Marketing

    I admit it - I'm a skinflint. Call me a tightwad, a miser - I don't care. Basically, I'm cheap. And even ... Read Article

    Avoid the Blog Drivel

    I degraded myself as a content publisher twice last week. In both cases, after reviewing my Google Alerts and picking the day's ... Read Article

    Late for a Date

    This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & ... Read Article

    Video + Twitter = Seesmic

    I recently had to stop Twittering. It was awful. The doctors said I would go blind.Seriously folks, even for as big of ... Read Article

    Vast Markets, But Fierce Competition

    Recently, the owner of a successful local brick-and-mortar mattress store contacted me, disillusioned by Internet marketing. He expected that sales would soar ... Read Article

    Getting it Bass-ackwards

    I used to tell people that if they were shopping online and using Google to search for specific products, that they should ... Read Article

    Searching for Alternatives

    It was a cold night in Pennsylvania when Leila Crooks was on Digg.com, the community-based popularity site, and came across a story ... Read Article

    How Do You Know When It's Right?

    Being a designer is fun. I get paid to play with pictures and colors all day long. How bad can that be? ... Read Article

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