Columns Archives | Blue Book

The Dos and Don’ts of AI-Generated Ad Creatives in Affiliate Marketing

The general public’s opinion on generative AI is incredibly polarized. Some see it as a miraculous tool that will solve most of ... Read Article

Trump’s Win Signals Smooth Sailing for Big Tech—And Headwinds for Affiliate Marketers

Donald Trump’s recent re-election has tech insiders buzzing, and it’s not just about policy. With Elon Musk now firmly in the Trump ... Read Article

PMA Report: Coupons and Loyalty Programs Dominate. DSPs Surge

The 2024 U.S. Performance Marketing Association (PMA) survey offers significant insights into current trends among U.S. brands using affiliate programs. Key takeaways ... Read Article

Why Breaking Up Monopolies Would Be Great For Affiliate Marketers

The ongoing antitrust case against Google is centered on its alleged monopolistic behavior in search, advertising, and mobile operating systems. One of ... Read Article

How to Never Leave Peak Season: Consumer Vertical Seasonality Guide

If you had to guess the percentage by how much sales increase on Black Friday compared to an ordinary day, what number ... Read Article

How to Comply With and Defend FTC “Made in USA” Labeling Rule Matters

The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing that products are “Made ... Read Article

3 Strategies To Overcome Rising Search Costs & Boost Enrollment

As higher education marketers face the dual challenge of escalating search marketing costs and the rapid evolution of search technology, finding effective ... Read Article

New Year’s Cleanup: 7-Point Checklist for Your Affiliate Program

There are a number of things that might impede the performance of your affiliate program.

The Future of Performance Marketing: More Consolidation & Better Social Media Lead Generation

Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching

The Publisher’s Guide to Affiliate Marketing

In the fall 2012 edition of this magazine I wrote an article, The CMO Guide to Affiliate Marketing, that established the basic ... Read Article

The Lead Generation Marketplace Grows Up

The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it ... Read Article

Summer Conference Recap: Accountability and Compliance Take Center Stage

It has been a busy summer for online marketing professionals. LeadsCon East and Affiliate Summit East were scheduled three weeks apart, making ... Read Article

Let’s Call it ‘Anti-social’ Media

I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From ... Read Article

ROI On Marketing: Still The Only Thing That Matters

Klein Online (& Out- of-Line) The national debt is climbing to $15B, the Dow Jones dropped 1,000 points in August and yet ... Read Article

Blurring the Lines

Recently, I posed my question to a diverse audience: "At your company, who is in charge of social media marketing? Raise your ... Read Article

Tag: Columns