• Late for a Date

    This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & ... Read Article

    Shine a Light

    It's been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of CBS' "60 Minutes" asked ... Read Article

    Skinflint Search Marketing

    I admit it - I'm a skinflint. Call me a tightwad, a miser - I don't care. Basically, I'm cheap. And even ... Read Article

    Avoid the Blog Drivel

    I degraded myself as a content publisher twice last week. In both cases, after reviewing my Google Alerts and picking the day's ... Read Article

    Late for a Date

    This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & ... Read Article

    Video + Twitter = Seesmic

    I recently had to stop Twittering. It was awful. The doctors said I would go blind.Seriously folks, even for as big of ... Read Article

    Vast Markets, But Fierce Competition

    Recently, the owner of a successful local brick-and-mortar mattress store contacted me, disillusioned by Internet marketing. He expected that sales would soar ... Read Article

    Getting it Bass-ackwards

    I used to tell people that if they were shopping online and using Google to search for specific products, that they should ... Read Article

    Searching for Alternatives

    It was a cold night in Pennsylvania when Leila Crooks was on Digg.com, the community-based popularity site, and came across a story ... Read Article

    How Do You Know When It's Right?

    Being a designer is fun. I get paid to play with pictures and colors all day long. How bad can that be? ... Read Article

    Pretenders vs. Contenders

    We're all looking for the next big thing in online marketing. We're marketers. We're innovators. We're hungry for new techniques, tools and ... Read Article

    Video Goes Viral

    Thanks to social networking sites such as YouTube, online video has quickly become an everyday part of the online experience. While marketers ... Read Article

    Search Marketing Is Direct Marketing

    When I say the word "marketing," what do you think of? Probably some kind of advertising - maybe a TV commercial for ... Read Article

    Passing the Test

    In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants ... Read Article

    Making Over My Own Site

    Being "Dr. Makeover" comes with plenty of pressure. There's an expectation that everything I touch will be inherently beautiful and optimized for ... Read Article

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