• The 6 Most Common Mobile Optimization Mistakes & How To Avoid Them

    It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics ... Read Article

    Apple's Woes Are Good For Performance Marketers

    It has been an article of faith for many mobile marketers that virtually all the profits are to be made from consumers ... Read Article

    Mo-Lo-So-Glo Revoution and the Death of Douchbaggery

    Three huge trends are coming together in performance marketing and are going to change the way we do business. The question is, ... Read Article

    Forget About Clicks! Facebook Scrambles

    If someone asks you how well your ads work, answer a different question. Facebook is facing skepticism on how well Facebook Ads ... Read Article

    The New Google Webmaster Guidelines Are Killing Affiliates

    Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims ... Read Article

    Vibrant Redesigns The Most Annoying Ads In The World

    Vibrant Media claims to reach 300 million unique users a month with its remarkably irritating in-text ad units. The good news is ... Read Article

    Facebook FBX Retargeting Ads Worth 3x More

      As Facebook’s new FBX exchange kicks into gear the networks brokering the inventory are reporting that the market rate for the ... Read Article

    Apple vs. Google: The Mobile Search War Heats Up

    With the release of the iPhone5 and iOS6, attention has become focused on the competition between Apple and Google for local and ... Read Article

    The Future Is Bright for Digital CPS

    Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to ... Read Article

    Twitter Might Be The Key To Mobile Performance Advertising

    Twitter could change the performance marketing sector if they only made self-serve, auction-priced advertising available. That would open up a massive audience ... Read Article

    Facebook Mobile Ads Delivering $10 eCPM

    TBG Digital reports that Facebook’s mobile-only Sponsored Stories ad format is getting 1.14% CTR, $0.86 CPC and $9.86 eCPM. Those figures represent ... Read Article

    80% Of Facebook Users Never Respond To Ads

    80% of Facebook users have never bought anything as a result of seeing an ad on the site. Reuters, who reported the ... Read Article

    Ad Budgets vs. Time Spent: The Metric That Means Opportunity

    I've been talking for three years about networks and publishers positioning themselves to take advantage of the shift online of audiences from ... Read Article

    Insane Mobile Ecosystem Revealed!

    The craziness of the mobile marketing ecosystem leaps out and grabs you by the throat in the latest update to Luma Partners' ... Read Article

    Nobody Even Sees 50% Of Your Media Buy

    What would you say if I told you that fully half of all the display ads you buy are never even seen ... Read Article

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