It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics like these are staggering and if you value your business and brand they cannot be ignored. You must be optimizing for mobile. Ineffective mobile traffic optimization will not only expose your business to substantial decreases in potential revenue … [Read more...]
Apple's Woes Are Good For Performance Marketers
It has been an article of faith for many mobile marketers that virtually all the profits are to be made from consumers using iPhones and iPads. Even though Apple's devices had significantly less market share than Android, they owned the consumers that actually bought products and services via a mobile device. The leading indicator in this area has always been the share of … [Read more...]
Mo-Lo-So-Glo Revoution and the Death of Douchbaggery
Three huge trends are coming together in performance marketing and are going to change the way we do business. The question is, are you going to be able to change fast enough to keep up? Mobile is leading the way, disrupting the traditional media landscape and providing new opportunities for the fast and nimble. Big data is becoming ever-more relevant as statistical analysis … [Read more...]
Forget About Clicks! Facebook Scrambles
If someone asks you how well your ads work, answer a different question. Facebook is facing skepticism on how well Facebook Ads actually work so, rather than showing how many ad clicks their ads generate, they have instead commissioned research showing that - surprise! - clicks aren't important. Reach and frequency are what matters. Facebook teamed up with Datalogix, a data … [Read more...]
The New Google Webmaster Guidelines Are Killing Affiliates
Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims that it is doing it for the benefit of its users, but often it seems Google is just taking care of its own web properties. Recent Google algorithm updates have punished "thin" content sites, yet somehow the scraped content that appears on so many of Google's … [Read more...]
Vibrant Redesigns The Most Annoying Ads In The World
Vibrant Media claims to reach 300 million unique users a month with its remarkably irritating in-text ad units. The good news is that they are redesigning them to reduce the annoyance factor and provide advertisers with more impact. Vibrant CEO Cella Irvine says: the redesign falls into three general areas — moving beyond “highlighted keywords” to “user notification,” … [Read more...]
Facebook FBX Retargeting Ads Worth 3x More
As Facebook's new FBX exchange kicks into gear the networks brokering the inventory are reporting that the market rate for the retargeted ads are significantly higher than Facebook's traditional display rates. That isn't a surprise - retargeted ads convert much better than even highly demo-targeted ads - but what's interesting is the idea that eventually retargeting may … [Read more...]
Apple vs. Google: The Mobile Search War Heats Up
With the release of the iPhone5 and iOS6, attention has become focused on the competition between Apple and Google for local and hyper-local search dollars. The iPhone has relied for years on Google's mapping service and data, but with iOS6 they have introduced their own Apple Maps service. The problem is that Apple's alternative is suffering from some highly publicized and … [Read more...]
The Future Is Bright for Digital CPS
Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to see why many online marketers have adopted a cautious outlook. But there is hope for the future. A viable alternative to CPA has stepped into the limelight and that alternative centers around digital offers in the Cost Per Sale (CPS) space. CPS— A Stronger Revenue … [Read more...]
Twitter Might Be The Key To Mobile Performance Advertising
Twitter could change the performance marketing sector if they only made self-serve, auction-priced advertising available. That would open up a massive audience of mobile device users: news-aware, location-aware, product-aware. It could be exactly what is needed to tip performance marketing into the mainstream. With a billion tweets every three days and 140 million active users, … [Read more...]
Facebook Mobile Ads Delivering $10 eCPM
TBG Digital reports that Facebook's mobile-only Sponsored Stories ad format is getting 1.14% CTR, $0.86 CPC and $9.86 eCPM. Those figures represent almost twice the CTR and nearly three times the eCPM that Facebook's standard desktop newsfeed ads attract. More on Facebook's mobile ad performance from TechCrunch: Meanwhile, a quick look at a campaign in the tens of thousands of … [Read more...]
80% Of Facebook Users Never Respond To Ads
80% of Facebook users have never bought anything as a result of seeing an ad on the site. Reuters, who reported the results of their new poll carried out with Ipsos, seems surprised by this statistic but I only wonder who the heck are the 20% who actually have responded to a Facebook ad? Who knew that people still looked at those ads? The online poll also found that over a … [Read more...]
Ad Budgets vs. Time Spent: The Metric That Means Opportunity
I've been talking for three years about networks and publishers positioning themselves to take advantage of the shift online of audiences from TV and print. When audience's move, marketing dollars follow. The critical metric used to judge whether the shift in ad budgets is matching the shift in audience attention is ad spend vs. time spent. Until now, the proportion of time … [Read more...]
Insane Mobile Ecosystem Revealed!
The craziness of the mobile marketing ecosystem leaps out and grabs you by the throat in the latest update to Luma Partners' industry graphic: … [Read more...]
Nobody Even Sees 50% Of Your Media Buy
What would you say if I told you that fully half of all the display ads you buy are never even seen by a website-user? It's true. In case you're wondering, I don't mean that the user doesn't look at an ad that is in front of them. No. I mean that the ad is not even shown to them in the first place. The good news is that there's something you can do about it but you need a new … [Read more...]