• Building Performance through Community, Transparency and Experience

    An Exclusive Q&A with Rakuten Affiliate Network GMs Melissa Feemster and Adam Weiss, Celebrating Five Years as Blue Book’s Best Affiliate Network. ... Read Article

    Blue Ribbon Panel: Cristian Miculi

    In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it ... Read Article

    Blue Book Panel: Interview with Linda Woods

    What do you see as the key differentiators between the leading CPS networks? In one word, attribution. There is a strong dividing ... Read Article

    Blue Book Panel: Interview with Jason Durant Walker

    In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it ... Read Article

    Blue Ribbon Panel: How To Choose A New Network

    Imagine you are the CMO of a major brand wanting to try performance marketing for the first time. How would you choose ... Read Article

    Tips for a Successful Holiday Shopping Season

    As the business shopping season of the year approaches, most retailers are setting carefully crafted campaigns into place. They have researched the ... Read Article

    Four ways Advertisers (and Affiliate Marketers) Can Grab the Long Tail

    Traditionally, affiliate programs have relied on large publishers to drive the bulk of their sales. And while the revenue driven by larger ... Read Article

    A/B Testing Intensifies On Mobile

    Little by little, mobile marketing is increasing in sophistication and now new A/B split-testing tools are about to take it to another ... Read Article

    Another Thought On Facebook's "Strategic Pivot"

    Those of us that have been in online marketing for a while will remember the old advice to newbies: always buy your ... Read Article

    Guess What Facebook Is About to Do To Thousands Of Your Fans

    Facebook is in the process of pulling the biggest bait-and-switch in history. They have spent years persuading umpteen brands, businesses and boy-bands ... Read Article

    The State of Mobile

    By 2016 it is estimated that mobile app revenues will exceed $46 billion. Nearly 80% of American shoppers use their smartphones for ... Read Article

    REVTalks: A New Event for Revenue Marketers

    The first REVTalks 2014: The Revenue Marketing Summit took place earlier this month, a new event devoted to the increasing responsibilities of ... Read Article

    Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

    Press Release NEW YORK and TEL AVIV — November 25, 2013 — Global performance marketing company Matomy Media Group today announced a ... Read Article

    Mozilla's Third Party Cookie Blocker Blocked?

    Following an open letter and petition from the IAB, Mozilla has essentially put its third-party cookie blocking technology on indefinite hold. It ... Read Article

    The Number One Cause of Checkout Abandonment

    What is the single most common question asked by online shoppers before they actually make a purchase? The answer is, ‘What are ... Read Article
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