Home / Partner Index / Networks With Mobile Game and eGame Offers
42 networks active in this category · Updated September 2026 · A Blue Book PartnerIndex directory
Mobile game affiliate networks specialize in user acquisition for gaming apps, from casual titles to social casino and real-money gaming where permitted. Campaigns run on installs and in-app events, and creative quality and retention metrics decide which offers scale. Read our full guide to Video Games ›
This is a PartnerIndex directory: it lists the networks active in Video Games, with featured partners shown first and the rest in rotating order. It is not a ranking.
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Mobile game affiliate networks specialize in user acquisition for gaming apps: casual games, mid-core and hardcore titles, social casino games, real-money gaming where permitted, and the broader eGames category including competitive and esports-adjacent titles. Gaming is one of the largest sub-categories within the mobile offers vertical, with global mobile game revenue exceeding $90 billion annually and user acquisition spend running into the billions. The economics are driven by in-app purchases and ad monetization, which means the value of an installed user varies enormously based on the game’s monetization model and the user’s engagement depth.
What separates gaming networks from general app install networks is the complexity of the post-install events that define user value. A utility app user who completes onboarding has demonstrated intent. A gaming user who reaches level 10, makes a first in-app purchase, or returns on day 7 has demonstrated engagement that predicts long-term monetization. Gaming CPI campaigns are built around these deeper events.
Post-install event depth on gaming offers is more granular than most mobile categories. Common qualifying events include tutorial completion, reaching a specific game level, making a first in-app purchase, joining a guild or social feature, and day-7 or day-30 retention. Each event sits at a different point on the conversion funnel, and payouts scale accordingly. A tutorial completion event might pay $0.50 to $2. A first in-app purchase event might pay $5 to $20. Understand the full event structure and the historical completion rates for each event before committing traffic.
Rewarded installs are a dominant traffic source in gaming and carry specific quality considerations. Offerwall placements (where users earn in-game currency for installing and engaging with another game) drive high install volume but produce users with lower organic engagement. Networks running gaming offers need to clearly distinguish between rewarded and non-rewarded installs and provide separate performance data for each. If the advertiser’s payout structure penalizes low-retention installs, rewarded traffic may not be profitable after clawbacks. See the Incent Traffic page for the broader quality dynamics of incentivized installs.
Ad format alignment matters for gaming campaigns. Rewarded video (users watch an ad in exchange for in-game rewards) delivers high completion rates and a relatively positive user experience. Interstitial ads between game levels capture attention but can frustrate users. Playable ads (interactive demos of the game) produce the highest-quality installs because the user has already experienced the gameplay. Evaluate which ad formats the network supports and whether the advertiser’s offers are optimized for the formats you run.
Geographic concentration in mobile gaming varies by game type. Casual games have broad global appeal. Mid-core and hardcore titles concentrate in markets with high in-app purchase spending: the U.S., Japan, South Korea, and Western Europe. Social casino games are restricted or banned in some jurisdictions. Confirm that the network’s gaming offers are available and properly localized in your geos, including age-rating compliance where applicable.
Platform economics differ between iOS and Android in gaming. iOS users historically spend more on in-app purchases, which drives higher CPI rates for iOS gaming campaigns. Android offers higher install volume at lower CPIs. Some gaming advertisers run entirely separate campaigns for each platform with different event requirements and payout structures. The network should support platform-specific targeting and reporting.
User acquisition cost versus lifetime value is the equation that defines mobile gaming economics. A user acquired at a $3 CPI who generates $0.50 in lifetime ad revenue and makes no in-app purchases is a loss. A user acquired at $10 CPI who spends $50 in in-app purchases over three months is highly profitable. Your network needs to pass granular post-install data back to your analytics stack so you can calculate LTV by traffic source, by geo, and by ad format. Optimizing on CPI alone without LTV visibility is spending blind.
Creative testing velocity determines UA performance in gaming. The most successful mobile game UA campaigns test dozens of creative variations (gameplay footage, character showcase, challenge hooks, narrative teasers) and rotate winners aggressively. Your network should support rapid creative deployment and provide creative-level performance data (click-through rate, install rate, post-install event rate by creative). Networks that only report at the campaign level hide the creative performance variance that drives optimization.
Fraud patterns in gaming are specific. Device farms that install games and simulate basic tutorial completion to trigger payouts are a persistent problem. Bot traffic that reaches early game milestones but never makes a purchase inflates install counts without producing revenue. Evaluate the network’s fraud detection specifically for gaming behavior: does it analyze in-game progression patterns, identify statistically improbable completion times, and flag devices with suspicious install histories? Generic click-fraud detection is insufficient for gaming UA.
Rewarded and incent traffic management requires clear policies. Offerwall-driven installs produce volume, but those users are playing to earn a reward in a different game, not because they are interested in yours. If your monetization depends on in-app purchases, offerwall traffic will underperform. If your monetization depends on ad impressions, offerwall users who open the game briefly to claim their reward and never return still have limited value. Define which traffic sources are permitted, set separate performance benchmarks for rewarded versus non-rewarded installs, and price accordingly.
Increasingly not the install. Advertisers moved to post-install events because an install that never opens is worthless, so offers commonly pay on tutorial completion, reaching a given level, day-seven retention or a first purchase. The deeper the event, the higher the payout and the lower your conversion rate. Compare offers on the event rather than the number.
Because game economics are driven by a small proportion of players who spend heavily, and those players cannot be identified at install. The advertiser is buying a chance at one, which is why day-seven and day-thirty retention are the metrics behind every payout decision. Traffic that installs and churns immediately is worth nothing to them regardless of volume.
More than anywhere else in this directory, and that is genuinely unusual. Offerwalls and rewarded video are established parts of mobile game user acquisition, because a player rewarded for trying a game may still become a real player. It is not universally accepted though: advertisers buying on deep post-install events usually exclude it, because rewarded users rarely reach those events. Check per offer rather than assuming the category norm.
It has an age obligation. Games attract minors, and children privacy rules constrain what data can be collected and how advertising can be targeted, with app stores enforcing their own age-rating requirements on top. Creative that appeals to children on offers not designed for them is the specific pattern that causes trouble. Ask what audience an advertiser is rated and cleared for.
Volume markets, more than anywhere else. Southeast Asia, Latin America, India and Eastern Europe deliver installs at a fraction of Western costs, and the genre mix skews to casual and mid-core titles built for that. High-value markets pay several times more per install and are correspondingly competitive. Both work; they are different businesses and should be run as separate campaigns.
Related categories in the PartnerIndex directory:
PartnerIndex is the Blue Book’s directory of affiliate and performance marketing networks, organised by vertical, region, ad format, and commission model. It lists the networks active in a category. It is not a ranking.
Each profile carries the network’s verticals, regions, tracking platform, and commission models, maintained by the Blue Book editorial team. Featured partners appear first in a category and the rest rotate. Coverage grows as networks come online, so categories are added over time rather than all at once.
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Disclaimer: The information provided in this guide is intended solely as an educational starting point for further independent research and does not constitute legal, regulatory, or financial advice. Advertising rules, statutory requirements, and regulatory enforcement priorities change frequently. Readers should not rely on this content as a substitute for professional legal counsel or formal compliance audits. Publishers and advertisers are responsible for independently verifying all compliance requirements applicable to their specific offers, geographies, and promotional methods.
Last reviewed September 2026.
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