Home / Partner Index / Networks With Mobile Offers
53 networks active in this category · Updated September 2026 · A Blue Book PartnerIndex directory
Mobile affiliate networks carry the broadest range of mobile performance offers: app installs, mobile games, utility apps, content subscriptions, mobile commerce, and carrier billing. The common thread is the device, with campaigns optimized for mobile traffic and payments. Read our full guide to App Installs ›
This is a PartnerIndex directory: it lists the networks active in App Installs, with featured partners shown first and the rest in rotating order. It is not a ranking.
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Mobile affiliate networks carry the broadest range of mobile performance marketing offers: app installs, mobile games, utility apps, mobile content subscriptions, mobile commerce, and carrier billing products. The vertical is defined by scale and speed. Global app install ad spend alone runs into the tens of billions annually, and mobile now accounts for the majority of digital ad interaction across most markets. Networks operating in this space connect publishers running mobile traffic with advertisers who need users, installs, engagement, and transactions on mobile devices.
The mobile vertical contains several distinct sub-categories, each with its own economics and evaluation criteria. App install and utility app campaigns focus on CPI economics and post-install event tracking. Mobile games involve rewarded installs, in-game purchase events, and gaming-specific ad formats. PIN submit and carrier billing operates under tight regulatory constraints in international markets. This page covers the mobile vertical broadly. The sub-category pages cover model-specific evaluation criteria in depth.
Traffic source diversity across mobile channels is your first evaluation criterion. Mobile performance marketing spans in-app advertising, mobile web, push notifications, social (particularly TikTok, Instagram, and Snapchat), and SDK-integrated ad networks. A network that only supports one or two traffic types limits your ability to test and scale. Evaluate the network’s traffic source policies: which channels are permitted, which are restricted, and how granular are the restrictions? A blanket “mobile traffic accepted” policy tells you nothing about where your ads will actually run.
Offer breadth across mobile sub-categories determines your monetization ceiling. The strongest mobile networks carry offers spanning app installs, mobile gaming, utility apps, content subscriptions, and mobile commerce. Single-category networks limit your flexibility when one segment softens. If you run diverse mobile traffic, you need a network that can absorb that traffic across multiple offer types rather than forcing you to split it across three or four networks.
SDK and tracking integration quality separates functional mobile networks from frustrating ones. Mobile attribution relies on mobile measurement partners (AppsFlyer, Adjust, Branch, Singular) and requires server-to-server postback integration, device-level event tracking, and support for both iOS and Android (Google Play Install Referrer) attribution frameworks. On the iOS side, Apple’s AdAttributionKit (AAK) is now the current standard, replacing the older SKAdNetwork framework. AAK supports alternative app stores (a requirement for EU Digital Markets Act compliance) and offers more granular re-engagement tracking than SKAN 4.0, though some networks are still transitioning. If the network does not support your MMP or cannot pass post-install events back to your reporting, your optimization capability is crippled.
Fraud exposure on mobile is significant and category-specific. Click injection, SDK spoofing, device farms, and install attribution manipulation are well-documented problems. Industry estimates put mobile ad fraud between 15% and 30% of spend depending on the geo and offer type. Ask the network what fraud detection it runs, what percentage of installs or events it rejects, and how it handles disputes on flagged traffic. Networks that report negligible fraud rates are not looking hard enough.
Geographic payout spreads on mobile are wider than in most verticals. A U.S. iOS app install can pay $3 to $15. The same campaign in Southeast Asia might pay $0.20 to $0.50. Tier 1 geos (U.S., UK, Australia, Canada, Western Europe) command premium rates. Tier 2 and Tier 3 geos offer volume at much lower CPIs. Verify that the network has real offer depth in the geos where your traffic runs, not headline rates from markets you cannot access.
Define success beyond the install or the click. Mobile campaigns that optimize for installs alone produce download counts, not users. Post-install event tracking (registration completion, first purchase, day-7 retention, subscription activation) is where mobile campaign value is actually measured. Your network needs to support event-based optimization and pass post-event data back to its publisher base so traffic sources can be steered toward quality, not just volume.
Attribution infrastructure is non-negotiable. Integration with your MMP, support for Apple’s AdAttributionKit on iOS (and legacy SKAN 4.0 during the transition), and deterministic attribution through device IDs or probabilistic models where device IDs are unavailable are baseline requirements. Without this, you cannot deduplicate installs across networks, measure incrementality, or identify fraud. The network should also support view-through attribution if you run video or display formats, because mobile ad engagement often starts with a view, not a click.
Creative and placement controls determine where your brand appears. In-app interstitials, rewarded video, banner placements, offerwall listings, and push notification traffic all carry different user quality profiles and brand safety considerations. You need the ability to approve or restrict traffic sources at the placement level. A network that treats all mobile inventory as interchangeable will deliver a blended quality that reflects its lowest-quality sources.
Fraud is a cost you need to budget for explicitly. The mobile ecosystem’s complexity (multiple attribution paths, SDK-level manipulation, VPN masking) makes it one of the highest-fraud environments in digital advertising. Run independent fraud verification through your MMP alongside whatever the network provides. Compare the network’s reported install numbers against your MMP’s validated numbers. The gap between those two figures is your fraud exposure.
Scaling across geos requires a network with operational depth in your target markets. Localized creatives, region-specific compliance (GDPR for EU, LGPD for Brazil, PIPL for China), local payment infrastructure for publishers, and knowledge of market-specific user acquisition dynamics all affect whether a network can deliver quality outside its home market.
Because the conversion event is cheap, automated and easy to fake at scale. Install fraud, click injection, SDK spoofing and device farms all exist because an install is a low-value action produced in volume, which makes industrial fraud economic in a way it is not on a mortgage lead. Ask what attribution and anti-fraud stack a network runs before you evaluate its payouts.
To you, sometimes. To the advertiser, rarely. Advertisers increasingly buy post-install events such as registration, first session, or a purchase, because installs that never open are worthless. That shift is why payouts on bare installs have compressed and why offers paying on downstream events pay multiples more. Read which event the offer actually pays on before comparing rates.
Substantially, and not only in payout. iOS users spend more, which is why iOS payouts run higher, but attribution on iOS is more constrained and measurement is coarser. Android carries the volume, particularly outside North America and Western Europe, and permits more granular tracking. Most serious mobile campaigns are run as two campaigns rather than one.
Direct advertiser relationships, honest attribution, and the ability to tell you why conversions were rejected. Rebrokered mobile offers are common and carry both a margin layer and a second attribution hop, which is where discrepancies appear. If a network cannot explain a discrepancy against your own numbers, that is the finding.
Depends entirely on the offer type. High-value app categories such as finance and subscription apps concentrate in North America, Western Europe and a handful of Asian markets. Volume categories such as utilities and casual games run profitably across Southeast Asia, Latin America and India at a fraction of the payout. Judge the ratio between traffic cost and payout rather than the payout alone.
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PartnerIndex is the Blue Book’s directory of affiliate and performance marketing networks, organised by vertical, region, ad format, and commission model. It lists the networks active in a category. It is not a ranking.
Each profile carries the network’s verticals, regions, tracking platform, and commission models, maintained by the Blue Book editorial team. Featured partners appear first in a category and the rest rotate. Coverage grows as networks come online, so categories are added over time rather than all at once.
mThink has published the Blue Book since 2003. For our ranked evaluations, see the Blue Book rankings and the research methodology behind them. If you are a brand or advertiser looking for a network in this category, tell us what you need and we will make the introduction.
Disclaimer: The information provided in this guide is intended solely as an educational starting point for further independent research and does not constitute legal, regulatory, or financial advice. Advertising rules, statutory requirements, and regulatory enforcement priorities change frequently. Readers should not rely on this content as a substitute for professional legal counsel or formal compliance audits. Publishers and advertisers are responsible for independently verifying all compliance requirements applicable to their specific offers, geographies, and promotional methods.
Last reviewed September 2026.
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